National Press Release

PARIS, November 2 /PRNewswire/ -- Inspired by the mythic Lamborghini Murcielago, TAG Heuer, the world leader in luxury sports watches and chronographs has teamed up with the famous Italian super sports car manufacturer to create the limited-edition MERIDIIST Automobili Lamborghini phone (http://meridiist.tagheuer.com).

(Photo: http://www.newscom.com/cgi-bin/prnh/20091102/364668 )

In tribute to the year Automobili Lamborghini was founded, 1963 pieces of this finely-tuned device will be sold worldwide.

"TAG Heuer has revolutionized first timekeeping and now luxury mobile phone industry by finding technological inspiration in professional motor sports and Grand Tourism cars," said Steve Amstutz, General Manager for TAG Heuer Communication Instruments.

Housed in black titanium carbide coated 316L stainless steel, the design of the MERIDIIST Automobili Lamborghini phone references the super sports car down to its famed signature on the battery cover - the same as on the Lamborghini Murcielago LP 640's V12 engine block. The back of the device is engraved with its limited edition number while the keyboard is customized with Automobili Lamborghini's trademark Taurus bull on the steel central button.

The MERIDIIST Automobili Lamborghini phone is luxuriously crafted and detailed, marrying the most prestigious materials and advanced components in the watchmaking and automotive worlds. The display is made from 60.5 carats of scratch-resistant sapphire crystal. Its battery life is unrivalled and offers a seven hours talk time or 28 days standby power.

"The MERIDIIST Automobili Lamborghini phone epitomizes TAG Heuer consistency in inspiring and framing its diversification, combining technology and design, and partnering with the best sports car brands. We are very proud of this new partnership with such a great brand as Lamborghini" added Jean-Christophe Babin, President & CEO of the TAG Heuer Group.

The excellence of the finished product is guaranteed through the involvement of the TAG Heuer communication instrument's licensee ModeLabs Group who provided its expertise and know how in the development and the manufacturing of exclusive tailor made handsets.

The TAG Heuer MERIDIIST Automobili Lamborghini phone will be available in November at selected TAG Heuer and Lamborgini retailers (http://meridiist.tagheuer.com).

About TAG Heuer

TAG Heuer, the global leader in prestigious sports watches and chronographs since 1860, is currently the flagship brand of timepieces of the LVMH group. TAG Heuer is the first watchmaker ever to master luxury chronographs with an unsurpassed precision of 1/10th, 1/100th and 1/1,000th of a second.

    Sarah Garcia
    +33(0)1-43-12-12-04
    info.meridiist@modelabs.com

SOURCE TAG Heuer SA