National Press Release

BLOOMFIELD HILLS, Mich., July 8 /PRNewswire/ -- RDA Group - a global market research and consulting firm ranked 44th on Honomichl's Top 50 U.S. market research firms - announced today it has won Ford Motor Co.'s prestigious World Excellence Award for its outstanding services in 2008.

"We are honored by Ford's recognition of our team's ongoing efforts to provide first-class products and services to our customers," said Donald A. Pietrowski, president of RDA Group. "RDA Group has a proven track record of delivering results-oriented market research and insightful analysis that helps customers improve their bottom-line, and this accomplishment motivates us to continue to work hard."

RDA Group was one of 12 companies to receive Ford's Gold World Excellence Award - which is Ford's highest recognition for suppliers who embrace the ONE Ford team vision - and one of 36 global suppliers to be honored. Pietrowski accepted the award on behalf of the company at the recent awards ceremony, which was held at Ford's World Headquarters in Dearborn, Mich.

"The achievement of Ford's ONE Goal depends upon all members of the ONE Ford team working together," said Tony Brown, group vice president of global purchasing for Ford. "We salute the supplier winners of the 2008 World Excellence Awards for providing products and services that reach the highest standards for technology, quality and cost."

In addition, this is the 19th consecutive year that the company was ranked in the Honomichl Top 50, which was published in Marketing News' 36th Annual Business Report by the American Marketing Association. The report ranked the top 50 U.S. firms and top 25 global firms based on 2008 gross revenues.

"RDA Group is dedicated to helping our customers further enhance their success by becoming intimately familiar with their businesses, their customers and the markets in which they operate," Pietrowski said. "This and generating timely, value-added and actionable analytics is what sets us apart from our competitors."

Established in 1969 and headquartered in Bloomfield Hills, Mich., RDA Group is a global market research and consulting firm that conducts advanced product research, customer satisfaction and quality tracking studies for the automotive, financial services, health care, utilities and temporary staffing industries. For more information about the RDA Group, visit www.rdagroup.com.

SOURCE RDA Group