- Overall sales (BMW and MINI) down 20.3 percent in June
- BMW brand increased market share after the first half of 2009
- Encouraging signs for MINI in some major metro areas of the country
WOODCLIFF LAKE, N.J., July 1 /PRNewswire/ -- The BMW Group in the U.S. (BMW and MINI combined) reported June sales of 20,849 vehicles, a decrease of 20.3 percent from the 26,155 vehicles sold in the same month of 2008. The BMW Group also reported a year-to-date sales volume of 114,448 vehicles, down 27.5 percent, compared to 157,913 vehicles sold in the first half of 2008.
BMW Brand Sales
Sales of BMW brand vehicles decreased 20.1 percent in June for a total of 16,744 vehicles compared to 20,944 vehicles reported in the same month a year ago. After the first six months of 2009, BMW continued to increase its market share even though sales were down 28.9 percent to 93,563 vehicles compared to 131,513 vehicles sold in the same period of 2008.
"June sales were similar to the current weather in the Northeast -- rainy but warm with some bright spots," said Jim O'Donnell, President of BMW of North America, LLC. "The premium market continues to react to rational products. So, it's not surprising our best performing vehicles were the core BMW X5 and 3 Series."
BMW Certified Pre-Owned (CPO)
Sales of BMW's Certified Pre-Owned vehicles were up 21 percent, to 9,571 CPO vehicles versus 7,909 vehicles reported in June 2008. After the first half of 2009, CPO sales were up 11.5 percent, to 57,981 over the 51,986 reported in the same period of 2008.
Open hyperlink to see additional video commentary by Rich Brekus, General Manager - New Car Sales, BMW of North America, LLC regarding BMW's sales performance in June. (http://www.youtube.com/watch?v=kparatuJu4s&eurl=http%3A%2F%2Fwww%2Eyoutube%2Ecom%2Fmy%5Fvideos%5Fedit&feature=player_embedded )
MINI Brand Sales
MINI USA reported sales of 4,105 automobiles, down 21.2 percent from the 5,211 cars sold in June 2008. Year-to-date, MINI USA also reported sales of 20,885 automobiles, a decrease of 20.9 percent, compared to the 26,400 cars reported after the first six months of 2008.
"This month, we saw consumers coming back into dealerships in some metro areas like Boston, New York and Los Angeles and that's encouraging," said Jim McDowell, Vice President of MINI USA. "The positive results in those three areas have helped to decouple MINI somewhat from the industry decline and we continue to outperform the market by a wide margin."
Table: Sales BMW of North America, LLC, June 2009
June 09 June 08 % YTD June 09 YTD June 08 %
1 Series 1,046 1,715 -39.0% 5,621 6,101 -7.9%
3 Series 8,347 9,581 -12.9% 42,872 59,908 -28.4%
Z4 361 428 -15.7% 820 3,657 -77.6%
5 Series 2,757 3,524 -21.8% 20,807 23,096 -9.9%
6 Series 274 493 -44.4% 2,126 3,576 -40.5%
7 Series 807 814 -0.9% 3,197 7,184 -55.5%
BMW passenger cars 13,592 16,555 -17.9% 75,443 103,522 -27.1%
------------------ ------ ------ ----- ------ ------- -----
X3 459 1,519 -69.8% 2,956 9,611 -69.2%
X5 2,266 2,247 0.8% 13,091 16,370 -20.0%
X6 427 623 -31.5% 2,073 2,010 3.1%
BMW light trucks
(SAVs) 3,152 4,389 -28.2% 18,120 27,991 -35.3%
---------------- ----- ----- ----- ------ ------ -----
BMW brand 16,744 20,944 -20.1% 93,563 131,513 -28.9%
--------- ------ ------ ----- ------ ------- -----
Cooper /S Hardtop 2,753 3,585 -23.2% 13,794 18,074 -23.7%
Cooper /S Convertible 585 694 -15.7% 2,327 3,452 -32.6%
Cooper /S Clubman 767 932 -17.7% 4,764 4,874 -2.3%
MINI brand 4,105 5,211 -21.2% 20,885 26,400 -20.9%
---------- ----- ----- ----- ------ ------ -----
TOTAL BMW of North
America, LLC 20,849 26,155 -20.3% 114,448 157,913 -27.5%
------------------ ------ ------ ----- ------- ------- -----
BMW Group In America
BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all X5 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW motorcycle retailers, 83 MINI passenger car dealers, and 30 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North America, is located in Woodcliff Lake, New Jersey.
Information about BMW Group products is available to consumers via the Internet at:
www.bmwgroupna.com
www.bmwusanews.com
www.press.bmw-motorsport.com
Journalist note: Information about the BMW Group and its products is available to journalists on-line at the BMW Group PressClub at the following address: www.press.bmwgroup.com and select "USA" from the list of National PressClubs. Broadcast quality video footage is available via The NewsMarket at www.thenewsmarket.com.
SOURCE BMW of North America, LLC
