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National Press Release
![]() | Volkswagen Named a Full-Line Corporate Leader in Strategic Vision's Total Quality Index(R)Published 2009-07-01 09:11By Volkswagen of America, Inc. |


Fourth consecutive year as a Best Full-Line Corporation
"We're excited that Volkswagen continues to do so well in Strategic Vision's Total Quality Index," said
The Strategic Vision Total Quality Index offers a complete measure of new vehicle owner satisfaction. It asks customers to evaluate all aspects of their ownership experience, from purchasing and owning to performance and handling. It is much more than just counting problems, rather it provides an overall impression of how customers evaluate their new vehicle ownership experience.
"In today's difficult market, the difference between products that generate consideration, build brands and increase sales versus those that do not is often how much delight and love the product generates with its customers," said Dr.
To calculate TQI, Strategic Vision asks owners to evaluate their new car experience by measuring: The initial perception of quality, the overall perception of satisfaction, the willingness to be an advocate for the brand, emotional attachment to vehicle, future purchase intention associated with the brand and overall experience with the vehicle. Strategic Vision also asks the customers to evaluate the experience based on product attributes and their dealership experience as well.
About Volkswagen of America, Inc.
Founded in 1955, Volkswagen of America, Inc. is headquartered in
SOURCE Volkswagen of America, Inc.

























