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![]() | J.D. Power and Associates Reports: June New-Vehicle Retail Sales Demonstrate Marked Improvement; Total Sales Remain Stable With May LevelsPublished 2009-06-25 09:00By J.D. Power and Associates |


'Cash for Clunkers' Program Retail Sales Impact Projected to be Limited
(Logo: http://www.newscom.com/cgi-bin/prnh/20050527/LAF028LOGO-a)
New-vehicle retail sales for the month of June are expected to come in at 789,400 units, which represent a seasonally adjusted annualized rate (SAAR) of 9.2 million units. This is down by 9 percent from one year ago, but up by 14 percent compared with
While retail sales for June have improved from May, fleet sales have declined. As a result, the June SAAR for total vehicle sales remains stable from one month ago.
J.D. Power and Associates U.S. Sales and SAAR Comparisons - June 2009
June 2009(1) May 2009 June 2008
New-vehicle
retail sales 789,400 units 788,547 units 931,491 units
(19% lower than
June 2008)
Total vehicle
sales 914,400 units 924,064 units 1,186,619 units
(26% lower than
June 2008)
Retail SAAR 9.2 million units 8.1 million units 10.1 million units
Total SAAR 10.3 million units 9.8 million units 13.6 million units
(1)Figures cited for June 2009 are forecasted numbers based on the first
17 selling days of the month.
"Consumer confidence is improving, and market uncertainty is starting to decline, which has made consumers more willing to take advantage of deals on new vehicles," said
In light of these signs of market recovery and the expected introduction of a "Cash for Clunkers" program, J.D. Power and Associates is holding its forecasts for 2009 steady at 8.3 million for retail sales and 10.0 million units for total sales. A more favorable environment in the second half of 2009 could result due to continued sales momentum, improved economic fundamentals and a stronger than expected response to the Cash for Clunkers program.
The Cash for Clunkers program would provide financial incentives to encourage owners of older vehicles to upgrade to newer, fuel-efficient ones. While the program theoretically could increase retail sales by as much as 500,000 units on an annualized basis, J.D. Power and Associates forecasts that actual sales increases would be considerably lower due to funding limitations and the duration of the program. The stipulations of the three-to-four-month long Cash for Clunkers program--which are based on fuel economy improvements and vehicle age balanced with trade-in value--are restrictive and potentially confusing to consumers, thus limiting its potential.
"It remains to be seen if the passage of Cash for Clunkers program will be enough to draw consumers to showrooms and spark sales, but we remain skeptical," said
Recovery in the automotive market could also be hampered by instability and insolvency among vehicle suppliers, according to J.D. Power and Associates. Vehicle production is forecasted to be as low as 8 million units for 2009. Levels this low have not been seen since the 1980s. For many suppliers, viability is unsustainable at these levels. With several tier-one suppliers in or approaching bankruptcy, failure of these large suppliers would create a ripple effect among smaller suppliers. In turn, this could cripple vehicle manufacturers' ability to replenish vehicle inventory and hamper prospects for any near-term recovery.
About J.D. Power and Associates
Headquartered in
About The McGraw-Hill Companies
Founded in 1888, The McGraw-Hill Companies (NYSE: MHP) is a leading global information services provider meeting worldwide needs in the financial services, education and business information markets through leading brands such as Standard & Poor's, McGraw-Hill Education, BusinessWeek and J.D. Power and Associates. The Corporation has more than 280 offices in 40 countries. Sales in 2008 were
J.D. Power and Associates Media Relations Contacts:
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SOURCE J.D. Power and Associates








