National Press Release

Former MobiTV Exec Brings 20 Years Experience to Revolutionary Online Video News Service; Infiniti announced as partner and charter advertiser

KIRKLAND, Wash., June 24 /PRNewswire/ -- 1Cast, the revolutionary broadcast platform that delivers news video updates from leading global news sources to subscribers' smartphones and desktops, today announced the appointment of Jack Hallahan as Vice President of Global Advertising Sales.

Hallahan most recently served as Vice President, Advertising & Business Development at MobiTV, where he was responsible for developing national advertising revenue via new products, tech innovations, and strategic partnerships. Overall, Hallahan brings 20 years of experience in marketing and advertising and an expansive knowledge of technology, consumer goods, retail, financial and entertainment industries.

"We are delighted to have Jack join the 1Cast executive management team," said Anthony Bontrager, President of 1Cast. "Jack brings a tremendous depth of experience in advertising sales and business development to 1Cast. His talent and skills will be instrumental in executing our business plan, and driving added value for our content, advertising and distribution partners alike."

"The chance to join 1Cast at a time when the company sits on the cusp of doing something truly remarkable - to change the way people access and consume content across the web and mobile devices - was not one to be missed," said Hallahan. "I'm excited at the prospect of working with everyone at 1Cast."

1Cast is also pleased to announce that auto manufacturer Infiniti has expanded its charter advertising role with 1Cast including both its G Sedan and G Convertible. Infiniti will be launching a creative campaign involving its new G Convertible, through the delivery of targeted video and overlay advertisements as well as a customized messaging sponsorship to users who share videos via the 1Cast service.

"1Cast is delivering innovative ways for us to go beyond traditional advertising and raise brand awareness among our target audiences," said Ben Poore, vice president Infiniti Business Unit. "We are especially pleased with the opportunity 1Cast presents to bring our brand to desktops and mobile phones alongside professionally produced video content from the most respected media outlets in the world."

Bontrager added, "As one of the premium global brands in the automotive industry, we're flattered that Infiniti has chosen 1Cast to showcase its products. We look forward to launching a creative campaign that helps Infiniti engage with and build brand affinity with the 1Cast audience."

About 1Cast

1Cast is the world's first desktop and mobile broadcast news and information service to put users in control of what, when and how they consume video news content. 1Cast's unique video search and newscast platform delivers near real-time video clips of the latest headlines in business, politics, sports, technology and entertainment. Viewers can also create personalized newscasts around the topics and people they are most interested in and access these personal channels across any broadband enabled or wireless device. News networks worldwide use 1Cast to reach new audiences, ensure their current audience can engage with their content in a uniquely relevant manner and to further monetize their daily news programming. Advertisers partner with 1Cast because the company is a trusted source of professional, high-quality news programming that can be delivered in a highly targeted manner across multiple platforms. 1Cast is backed by Eagle River Holdings, LLC. For more information, visit http://www.1cast.com.

About Infiniti

Infiniti offers a full-line of luxury performance automobiles that inspire at every turn, including the G Coupe, Sedan and first-ever Convertible, M sedan, EX and FX crossovers, and the QX full-size SUV. More information about Infiniti and its Total Ownership Experience(R) can be found at www.InfinitiUSA.com.

SOURCE 1Cast