National Press Release

-- Democrats are more likely to purchase GM vehicles than Republicans --

FLEMINGTON, N.J., June 2 /PRNewswire/ -- A new national media study among 1,100 viewers of a speech by President Barack Obama yesterday in which he addressed GM's current financial status revealed that "skepticism" was the emotion felt most frequently by Democrats, Republicans and Independents while watching the speech.

(Logo: http://www.newscom.com/cgi-bin/prnh/20071204/NYTU133LOGO)

The study was conducted by the MediaCurves.com(R) website on June 1, to obtain Americans' perceptions of President Barack Obama's speech yesterday in which outlined GM's current financial status. To view believability curves and detailed results go to: www.mediacurves.com.

"There was a decline in believability levels among Independents and Republicans when the president suggested that the new GM CEO has a plan to succeed. Republicans' believability also declined dramatically when the president stated that he has no interest in running GM or planning to exercise the Government's rights as a bond holder," stated

Glenn Kessler, president and CEO, HCD Research.

A slight majority of Democrats (55%) reported that they would be likely to purchase a GM vehicle for their next automobile before watching the president's speech yesterday. After viewing the speech, that number increased to 59%. Before watching Obama's speech, 47% of Republicans indicated they would be likely to purchase a GM vehicle. That number decreased slightly after watching the speech to 45%.

Among the findings:

"Which of the following emotions did you feel the most while viewing the video?

Please select one emotion you felt most."

                        Democrats       Republicans     Independents
    Anger                   2%               9%              7%
    Inspiration            34%              10%             13%
    Sadness                 7%               5%              7%
    Skepticism             35%              63%             54%
    Confusion               6%               3%              4%
    Disturbing              4%               4%              5%
    Embarrassment           1%               2%              0%
    Pride                   6%               2%              6%
    Happiness               4%               1%              3%

"Please indicate the likelihood that you will purchase a car in the next year."

                       Democrats       Republicans     Independents
    Not at all
     likely               40%              45%             45%
    Somewhat
     likely               43%              40%             43%
    Extremely
     likely               17%              15%             13%

IF 'Somewhat likely' or 'Extremely likely':

"Please indicate the likelihood that your next car purchase will be a GM vehicle."

                 BEFORE Watching Speech             AFTER Watching Speech
               Demo-   Republi-   Indepen-       Demo-   Republi-   Indepen-
               crats    cans       dents         crats    cans       dents
    Not at all
     likely     45%      54%        54%           41%      55%        51%
    Somewhat
     likely     46%      36%        43%           48%      35%        44%
    Extremely
     likely      9%      11%         3%           11%      10%         5%

While viewing the video clip, participants indicated their levels of believability by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.

About MediaCurves.com

MediaCurves.com(R) (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans' perceptions of popular and controversial media events and advertisements. MediaCurves.com is a service of HCD Research, a communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based communications research. For additional information on HCD Research, access the company's web site at www.hcdi.net or call HCD Research at 908-788-9393.

SOURCE HCD Research