National Press Release

All-New Soul Records Third Month of Strong Sales

IRVINE, Calif., June 2 /PRNewswire/ -- Kia Motors America (KMA) today announced May sales of 26,060 units and year-to-date sales of 120,559 total units. KMA posted its third consecutive month of increased sales, up 1.8 percent from April. The critically acclaimed Soul, Kia's all-new and uniquely styled urban passenger vehicle, recorded healthy sales of 3,855 units in May, up 19.4 percent from April and totaling 8,363 units since its arrival in February.

KMA's vehicle lineup is undergoing an aggressive, design-led evolution aimed at attracting new customers to the brand and growing market share. The upcoming introductions of the all-new Forte sedan and Forte Koup, Kia's first coupe design, will further complement KMA's comprehensive and value-laden vehicle offerings.

"Soul continues to exceed our initial sales expectations and has attracted new customers to our showrooms," said Michael Sprague, vice president of marketing, KMA. "As we head into summer, our vehicle line will turn more heads with the stylish additions of the Forte compact sedan and Forte Koup, arriving in dealerships soon."

About Kia Motors America

Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 625 dealers throughout the United States. For 2008, KMA recorded its 14th consecutive year of increased U.S. market share. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."

Kia Motors America is the "Official Automotive Partner of the NBA." Information about Kia Motors America and its full vehicle line-up is available at its Web site - www.kia.com. For media information, including photography, visit www.kiamedia.com.

                 MONTH OF MAY                      YEAR-TO-DATE
    Model        2009      2008                   2009      2008
    Rio         1,680     4,474                  9,274    17,624
    Spectra     7,896     9,407                 30,066    35,826
    Optima      2,322     8,197                 11,058    21,943
    Amanti        224       182                  3,202       973
    Sportage    4,409     3,505                 15,867    17,251
    Sorento     1,701     1,695                 14,547     9,307
    Sedona      1,937     2,021                 17,632    12,601
    Rondo       1,530     1,566                  8,371    13,802
    Borrego       496       n/a                  2,169       n/a
    Soul        3,855       n/a                  8,363       n/a
    Forte          10       n/a                     10       n/a
    Total      26,060    31,047                120,559   129,327

SOURCE Kia Motors America