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National Press Release
![]() | AT&T CruiseCast(SM) Service Launches Nationwide In-Vehicle Entertainment PackagePublished 2009-06-02 18:54By RaySat Broadcasting Corporation |


Channels Deliver Kids Content, News, Sports, Weather and Lifestyle Real-Time Programming
(Logo: http://www.newscom.com/cgi-bin/prnh/20090602/DA26763LOGO)
Programming includes the following video channels:
USA Network SCI FI Discovery Animal Planet
CNN mobile Adult Swim Mobile Lifetime Channel NFL Network
MSNBC FOX News AccuWeather ESPN Mobile
Disney Disney XD Discovery Kids
Cartoon Network Mobile CBS College Sports Network
The programming lineup also includes five additional video channels that are favorites among young children, "tweens" and teen-agers.
To learn more about the AT&T CruiseCast service, to view the complete channel lineup and to find a local installer, visit www.cruisecast.com/launch.
"We are very pleased to bring this fantastic lineup of channels to our AT&T CruiseCast customers nationwide," said
The AT&T CruiseCast service is made consumer-friendly by the unique scaling down of satellite technology into the small pod-like antenna that affixes to the roof of vehicles. The antenna is paired with a receiver that is mounted in the vehicle and provides all video and audio connections to the appropriate vehicle systems, such as rear seat entertainment, vehicle audio system, etc. The antenna is secured to a roof-rack on sedans, SUVs and mini-vans and via a magnetic mount on all other vehicles. The AT&T CruiseCast service utilizes breakthrough technology that overcomes line-of-sight obstacles such as overpasses, buildings, trees or tunnels to deliver television programming to cars, non-commercial trucks and SUVs.
AT&T CruiseCast service is available through a nationwide network of authorized installers and aftermarket-car retail outlets. Once the system is installed, consumers can sign up online for service at http://www.cruisecast.com or call 866-800-9030. Customers will create a personal profile, select a payment method and choose programming features. Once a profile is on record, and the installer has completed the equipment installation, the service will be activated over the air. The manufacturer's adjusted price (MAP) of the equipment (antenna and receiver) is
This groundbreaking AT&T CruiseCast service was created through the collaboration of RBC and AT&T*, the world's premier telecommunications company. RBC, a privately held U.S. company, has worked with AT&T Business Development to introduce the new product to the marketplace.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. as well as third party licensees under the AT&T brand and not by AT&T Inc.
About RaySat Broadcasting Corporation
RaySat Broadcasting Corporation (RBC) is a privately held U.S. company that was created to introduce In-Car Entertainment to the U.S. market under the licensed name "AT&T CruiseCast." Headquartered in
About AT&T
AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates -- AT&T operating companies -- are the providers of AT&T services in
(C) 2009 AT&T Intellectual Property. All rights reserved. 3G service not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
SOURCE RaySat Broadcasting Corporation








