DAYTONA BEACH, Fla., June 1 /PRNewswire-FirstCall/ -- International Speedway Corporation (Nasdaq: ISCA; OTC Bulletin Board: ISCB) ("ISC") today announced Craig A. Neeb has been promoted to Vice President, Multi-Channel Marketing and Chief Information Officer. Mr. Neeb assumes this role from his previous position as Managing Director, Chief Information Officer, a position he has held since 2000.
Mr. Neeb, 49, reports to Roger VanDerSnick, Executive Vice President, Chief Operating Officer and will be responsible for executing and optimizing multi-channel marketing programs associated with ISC's consumer marketing strategy. Specific areas of operational oversight include MRN Radio, interactive media, ISC's Contact Center, Creative Development, Motorsports Images and Archives, direct mail and print operations. Also, Mr. Neeb will continue to oversee ISC's information and telecommunications services with specific emphasis on positioning technology to maximize its impact on business strategies as well as the Company's strategic planning process.
"As we continue to roll-out increasingly extensive multi-channel marketing processes, we are gaining the ability to better serve our customers through our direct communication with them," said Mr. VanDerSnick. "Formalizing these activities under Craig's leadership is a natural extension of his experience in using critical business technology and information to support our Company's objectives. Craig's promotion to ISC's corporate officer team demonstrates our commitment to ensuring that marketing and technology solutions will remain a key element of our strategic plan. I am confident Craig's leadership will keep ISC at the forefront of our industry."
Prior to joining ISC in 2000, Mr. Neeb served as Vice President, Information Technology at AmeriServe Foodservice Distribution, a $9 billion food service distribution business, in Coral Gables, Florida. At AmeriServe, Mr. Neeb was responsible for the company's information systems application development, technical services, telecommunications and Year 2000 compliance efforts.
Mr. Neeb resides in Ormond Beach, Florida, with his wife and two children.
International Speedway Corporation is a leading promoter of motorsports activities, currently promoting more than 100 racing events annually as well as numerous other motorsports-related activities. The Company owns and/or operates 13 of the nation's major motorsports entertainment facilities, including Daytona International Speedway(R) in Florida (home of the Daytona 500(R)); Talladega Superspeedway(R) in Alabama; Michigan International Speedway(R) located outside Detroit; Richmond International Raceway(R) in Virginia; Auto Club Speedway of Southern California(SM) near Los Angeles; Kansas Speedway(R) in Kansas City, Kansas; Phoenix International Raceway(R) in Arizona; Chicagoland Speedway(R) and Route 66 Raceway(SM) near Chicago, Illinois; Homestead-Miami Speedway(SM) in Florida; Martinsville Speedway(R) in Virginia; Darlington Raceway(R) in South Carolina; and Watkins Glen International(R) in New York. In addition, ISC promotes major motorsports activities in Montreal, Quebec, through its wholly owned subsidiary, Stock-Car Montreal.
The Company also owns and operates MRN(R) Radio, the nation's largest independent sports radio network; the Daytona 500 Experience(SM), the "Ultimate Motorsports Attraction" in Daytona Beach, Florida, and official attraction of NASCAR(R); and Americrown Service Corporation(SM), a subsidiary that provides catering services, food and beverage concessions, and produces and markets motorsports-related merchandise. In addition, ISC has an indirect 50 percent interest in Motorsports Authentics(R), which markets and distributes motorsports-related merchandise licensed by certain competitors in NASCAR racing. For more information, visit the Company's Web site at www.iscmotorsports.com.
SOURCE International Speedway Corporation
