National Press Release

FT. LAUDERDALE, Fla., June 1 /PRNewswire/ -- Playtoys Customs, Inc., a Ft. Lauderdale-based company specializing in the design, manufacturing and customization of choppers, vehicles and parts, today appointed HRB Communications, Inc. its agency of record for North America. HRB Communications will be responsible for building awareness of the Playtoys portfolio of assets, including its consumer product line.

"We were impressed with the HRB Communications team, their understanding of our products and services and experience in consumer-based industries," said Danny Sullivan, owner and chief fabricator of Playtoys. "Our partnership with HRB Communications will help us to educate the consumer and trade markets on Playtoys' product line and introduce our company to a wider audience."

"Playtoys is committed to providing high-quality, customized choppers and automobiles to a discerning clientele and we are excited to have the opportunity to introduce the company to the North American market while continuing to maintain their presence in the established South Florida marketplace," said Heather Bermudez, President, HRB Communications. "We're looking forward to executing a strategic public relations campaign in close partnership with the Playtoys team to raise the profile of the company and its expanding operations as a premier builder of custom rides, parts and accessories."

Playtoys, which recently launched its signature line of parts and accessories, plans to relocate to a larger facility in the fall, allowing it to expand its operations and continue to meet the growing demand for its exclusive choppers, automobiles and custom options.

About HRB Communications

HRB Communications is a South Florida-based public relations and marketing agency. The firm develops and implements strategic communications programs to help shape, market and brand awareness and drive demand in the consumer products and services, healthcare, turnaround management, transportation, and non-profit industries.

About Playtoys Customs

Headquartered in Ft. Lauderdale, FL, Playtoys specializes in high-quality, customized choppers built from the ground up. Founded in 2002, the company is known for its innovative designs and attention to detail. Fabricators and machinists use a hands-on approach to design and customize choppers, vehicles and more for the increasingly diverse market of motorcycle enthusiasts looking for one-of-a-kind rides to match their individual personalities. Please visit http://www.playtoyscustoms.com for more information.

SOURCE HRB Communications