National Press Release

DETROIT, May 4 /PRNewswire-FirstCall/ --

SUMMARY:

    --  After successful immersion events across the country, Fiesta Movement
        agents are ready to take part in their first mission under a
        "travel" theme
    --  A live feed of agent activity will be available at
        www.fiestamovement.com - a one-stop Web site for everything related to
        the Fiesta Movement

    --  Initial pre-mission buzz already impressive - more than 350 Flickr
        photos, over 450 Tweets, and about 100 YouTube videos posted

CONTEXT / BACKGROUND:

Whether it's off to Vegas to get married, recreating a historic event or turning their Fiesta into an ice cream truck, the Fiesta Movement "agents" are off and running on their first "mission." Having completed immersion events about the Movement and their new Fiestas, the agents are ready to generate excitement about the highly anticipated Ford Fiesta, the new fuel-efficient small car that brings its style and substance to the U.S. next year. As part of an innovative social media initiative, 100 young trendsetters will test drive and live with a European-spec Fiesta for six months, traveling as agents on special missions, who then will relate their experiences through a variety of social media sites.

DETAILS:

With keys in hand, the Fiesta Movement agents now are ready to start their missions and talk about their adventures. Each agent attended a two-day immersion event in locations across the country, including Los Angeles, New York City, Chicago, Atlanta, Denver and Seattle. Agents were given an intense course on everything related to Fiesta Movement including the history of Fiesta, operation of key features, and responsibilities associated with being an agent. After receiving a pair of sunglasses to confirm their agent status and a second key to the car, the agents finally were sent on their way to start their Fiesta Movement adventure.

May Mission: Travel

For the month of the May, the missions fall under the theme of travel. There are 100 missions in all, and each agent goes to the Fiesta Movement Web site to select the mission of his or her choice.

Ranging from simple to complex, the missions all have one thing in common - they require a taste for adventure. One mission asks the agent to recreate Paul Revere's midnight ride by driving the historic route while discussing that part of American history and the difference between the drive in their car versus on a horse. Another mission is to turn their Fiesta into an ice cream truck. After stocking it with ice cream, they will drive to the beach or an event and give away every piece, photographing each person who receives ice cream. And for the most adventurous, one mission is to get married in Las Vegas, in the most bizarre chapel they can find, in front of 10 witnesses. More details...

About Ford Motor Company

Ford Motor Company (NYSE: F), a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 205,000 employees and about 90 plants worldwide, the company's automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford's products, please visit www.ford.com.

SOURCE Ford Motor Company