Despite sales decline of 38.4 percent in April (BMW and MINI combined), both BMW and MINI continue to track better than their market segments year-to-date.
WOODCLIFF LAKE, N.J., May 1 /PRNewswire/ -- The BMW Group in the U.S. (BMW and MINI combined) reported April sales of 19,362 vehicles, a decrease of 38.4 percent from the 31,448 vehicles sold in the same month of 2008. The BMW Group also reported a year-to-date sales volume of 70,606 vehicles, down 29.4 percent, compared to 99,977 vehicles sold in the same period a year ago. Despite the negative development in April, both BMW and MINI continue to track better than their market segments year-to-date.
BMW Brand Sales
Sales of BMW brand vehicles decreased 41.3 percent in April for a total of 15,705 vehicles compared to 26,735 vehicles reported in the same month a year ago. Year-to-date, BMW brand sales were down 31.3 percent, to 58,436 vehicles compared to 85,100 vehicles sold in the same period of 2008.
"Industry wide, April felt more like a dust bowl than a spring garden for new car sales but at least we are seeing improvements compared to the dark beginning of the year," said Jim O'Donnell, President of BMW of North America LLC. "For us, strong BMW Certified Pre-Owned business continues to bring new and younger customers into the family while we manage the new vehicle sales as well as we can until this garden begins to grow again - hopefully by the end of the year."
BMW Certified Pre-Owned (CPO)
Sales of BMW's Certified Pre-Owned vehicles are up 1.3 percent, to 9,354 CPO vehicles versus 9,237 vehicles reported last April 2008. Year-to-date, CPO sales are up 10.3 percent, to 38,000 over the 34,461 reported in the same period of 2008. For BMW, the healthy development of the used car business adds another source of revenue to dealer operations and helps offset the decline in new car sales.
MINI Brand Sales
MINI USA reported sales of 3,657 automobiles, down 22.4 percent from the 4,713 cars sold in April 2008. Year-to-date, MINI USA also reported sales of 12,170 automobiles, a decrease of 18.2 percent, compared to the 14,877 cars reported in April 2008.
"We've seen sales stabilizing month-to-month in our segment in April but this stability has come at the price of greater sales stimulation by everyone," said Jim McDowell, Vice President MINI USA. "MINI has largely managed to stay away from 'sweeteners to the deal' in the past. However, last month we introduced a modest incentive allowing us to track better than our segment year-to-date and continue to improve our sales month-to-month since January."
Click to see additional video commentary (http://www.youtube.com/watch?v=NIAEXdy0tL0) by Stephen J. Saward, Sales Manager, MINI USA regarding MINI's sales performance in April.
Table: Sales BMW of North America, LLC, April 2009
April April YTD YTD
2009 2008 % 2009 2008 %
BMW brand 15,705 26,735 -41.3 58,436 85,100 -31.3
BMW passenger cars 12,826 20,930 -38.7 47,066 67,083 -29.8
BMW light trucks (SAVs) 2,879 5,805 -50.4 11,370 18,017 -36.9
MINI brand 3,657 4,713 -22.4 12,170 14,877 -18.2
TOTAL Group 19,362 31,448 -38.4 70,606 99,977 -29.4
Sales BMW of North America, LLC, April 2009
YTD YTD
April 09 April 08 % April 09 April 08 %
1 Series 1,057 1,125 -6.0% 3,565 2,621 36.0%
3 Series 6,013 11,401 -47.3% 25,904 38,414 -32.6%
Z4 Roadster
and Coupe 23 1,021 -97.7% 125 2,680 -95.3%
5 Series 4,319 4,783 -9.7% 14,146 15,673 -9.7%
6 Series 622 1,006 -38.2% 1,584 2,422 -34.6%
7 Series 792 1,594 -50.3% 1,742 5,273 -67.0%
BMW passenger
cars 12,826 20,930 -38.7% 47,066 67,083 -29.8%
------ ------ ------ ------ ------ ------
X3 392 1,777 -77.9% 1,506 5,967 -74.8%
X5 2,065 3,373 -38.8% 8,627 11,395 -24.3%
X6 422 655 -35.6% 1,237 655 88.9%
BMW light
trucks
(SAVs) 2,879 5,805 -50.4% 11,370 18,017 -36.9%
------ ------ ------ ------ ------ ------
BMW brand 15,705 26,735 -41.3% 58,436 85,100 -31.3%
------ ------ ------ ------ ------ ------
Cooper /S
Hardtop 2,235 3,083 -27.5% 8,186 10,250 -20.1%
Cooper /S
Convertible 633 651 -2.8% 976 1,880 -48.1%
Cooper /S
Clubman 789 979 -19.4% 3,008 2,747 9.5%
MINI brand 3,657 4,713 -22.4% 12,170 14,877 -18.2%
------ ------ ------ ------ ------ ------
TOTAL BMW of
North America,
LLC 19,362 31,448 -38.4% 70,606 99,977 -29.4%
------ ------ ------ ------ ------ ------
BMW Group In America
BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all X5 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW motorcycle retailers, 83 MINI passenger car dealers, and 30 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North America, is located in Woodcliff Lake, New Jersey.
Information about BMW Group products is available to consumers via the Internet at:
www.bmwgroupna.com
www.bmwusanews.com
www.press.bmw-motorsport.com
Journalist note: Information about the BMW Group and its products is available to journalists on-line at the BMW Group PressClub at the following address: www.press.bmwgroup.com and select "USA" from the list of National PressClubs. Broadcast quality video footage is available via The NewsMarket at www.thenewsmarket.com.
SOURCE BMW of North America, LLC
