Honda achieves best month this year
TORRANCE, Calif., May 1 /PRNewswire/ -- American Honda Motor Co., Inc., posted April vehicle sales of 101,029, a decline of 25.3 percent* compared to April 2008, the company reported today. Honda Division posted April sales of 92,216, a decline of 24.5 percent compared to April 2008.
"Overall sales are, by far, the highest we have seen so far this year," said John Mendel, executive vice president of sales for American Honda. "The Honda lineup represents a unique combination of fun, versatile and efficient cars with great resale that deliver at a time when consumer purchases are more calculated than ever."
Honda Division total car sales decreased by 17.7 percent, to 61,778. Honda Division light-truck sales decreased 35.4 percent, to 30,438. Notably, the division posted four individual vehicle records in April 2008, as sales were up 1.4 percent in an industry down 7.2 percent.
The Acura Division posted sales of 8,813, a decline of 32.3 percent compared to April 2008. The TL performance luxury sedan led the division with sales of 3,105, and the redesigned TSX sports sedan year-to-date sales of 9,684 are up 5.7 percent**.
*The daily selling rate is calculated with 26 days for April 2009 and for April 2008. All percentages reflect the daily selling rate.
**Based on daily selling rate, calculated with 101 days for 2009 and 102 days for 2008.
For more information or downloadable high-resolution images of Honda and Acura vehicles, please visit www.hondanews.com or www.acuranews.com. Consumer information is available at www.honda.com and www.acura.com.
American Honda Vehicle Sales For April 2009
Month-to-Date Year-to-Date
April April DSR** April April DSR**
2009 2008 % Chg. 2009 2008 % Chg.
---- ---- ------ ---- ---- ------
American
Honda Total 101,029 135,180 -25.3% 332,014 487,822 -31.3%
------------
Total Car
Sales 67,514 82,525 -18.2% 204,300 283,924 -27.3%
Total
Truck
Sales 33,515 52,655 -36.3% 127,714 203,898 -36.7%
Honda Total
Car Sales 61,778 75,071 -17.7% 182,716 256,840 -28.2%
Honda Total
Truck Sales 30,438 47,084 -35.4% 115,965 180,417 -35.1%
Acura Total
Car Sales 5,736 7,454 -23.0% 21,584 27,084 -19.5%
Acura Total
Truck Sales 3,077 5,571 -44.8% 11,749 23,481 -49.5%
Domestic Car
Sales * 52,501 61,307 -14.4% 155,299 209,702 -25.2%
------------
Honda Division 49,396 57,016 -13.4% 144,156 193,769 -24.9%
Acura Division 3,105 4,291 -27.6% 11,143 15,933 -29.4%
Domestic
Truck Sales * 30,694 40,649 -24.5% 112,954 155,629 -26.7%
--------------
Honda Division 27,617 35,078 -21.3% 101,205 132,148 -22.7%
Acura Division 3,077 5,571 -44.8% 11,749 23,481 -49.5%
Import Car Sales 15,013 21,218 -29.2% 49,001 74,222 -33.3%
----------------
Honda Division 12,382 18,055 -31.4% 38,560 63,071 -38.3%
Acura Division 2,631 3,163 -16.8% 10,441 11,151 -5.4%
Import
Truck Sales 2,821 12,006 -76.5% 14,760 48,269 -69.1%
------------
Honda Division 2,821 12,006 -76.5% 14,760 48,269 -69.1%
----------------- ----- ------ ----- ------ ------ -----
MODEL BREAKOUTS
BY DIVISION
Honda
Division
Total 92,216 122,155 -24.5% 298,681 437,257 -31.0%
--------- ------ ------- ----- ------- ------- -----
Fit 4,115 5,938 -30.7% 18,407 21,579 -13.9%
Accord * 29,212 34,628 -15.6% 84,491 122,430 -30.3%
Memo:
Accord
Hybrid 0 25 1 168 -99.4%
Civic * 26,252 34,163 -23.2% 76,782 111,695 -30.6%
Memo:
Civic
Hybrid 3,361 4,324 -22.3% 8,668 11,646 -24.8%
S2000 103 336 -69.3% 369 1,130 -67.0%
Insight 2,096 0 2,665 0
FCX 0 6 0 6
FCX Clarity 0 0 2 0
-------------- --- --- ----- --- --- -----
Odyssey * 9,510 13,324 -28.6% 29,757 47,021 -36.1%
Pilot * 6,569 8,321 -21.1% 26,715 39,745 -32.1%
CR-V * 12,175 18,374 -33.7% 50,647 69,058 -25.9%
Element * 1,000 2,907 -65.6% 4,143 10,937 -61.7%
Ridgeline 1,184 4,158 -71.5% 4,703 13,656 -65.2%
------------ ----- ----- ----- ----- ------ -----
Acura
Division
Total 8,813 13,025 -32.3% 33,333 50,565 -33.4%
--------- ----- ------ ----- ------ ------ -----
RSX 0 0 0 1
TL * 3,105 4,291 -27.6% 11,143 15,933 -29.4%
TSX 2,429 2,602 -6.6% 9,684 9,250 5.7%
RL 202 561 -64.0% 757 1,900 -59.8%
----- --- --- ----- --- ----- -----
MDX * 2,337 3,899 -40.1% 8,663 16,860 -48.1%
RDX * 740 1,672 -55.7% 3,086 6,621 -52.9%
--------- --- ----- ----- ----- ----- -----
Selling Days 26 26 101 102
* Honda and Acura vehicles are made of domestic and global sourced
parts.
** Daily Selling Rate
SOURCE American Honda Motor Co., Inc.
