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National Press Release
![]() | SAA Analysts Warn of Increased Supplier Bankruptcies, Further Image Damage in Wake of Chrysler BankruptcyPublished 2009-05-01 14:39By Society of Automotive Analysts |


"This situation is not as easy as it sounds," said
Chrysler follows dozens of suppliers that are either still in bankruptcy or have recently emerged. The impact on the supplier community is expected to be as devastating as the impact on the already tarnished image of the domestic auto industry.
"There has been so much discussion over the past several weeks about the possibility of bankruptcy for either Chrysler or GM that the two companies' images may have already reached a low point," said
"Even though Chrysler and Fiat have reached an agreement there is much work to do," said Michael Robinet, SAA board member and vice president of Global Vehicle Forecasts, CSM Worldwide. "Chrysler must make substantive changes. Rationalization is critical for success in this competitive marketplace. It must efficiently pare its bloated dealer base and merge products and technologies with Fiat."
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IHS Global Insight anticipates minimal changes to its total industry light-vehicle sales forecast of 9.5-million units during 2009 as a result of this announcement.
About the Society of Automotive Analysts
The Society of Automotive Analysts (SAA) is the leading U.S. organization in providing insights and analysis of the global automotive industry. With a membership of over three hundred industry professionals, SAA holds about six meetings annually at which various facets of the automotive industry are reviewed and analyzed. SAA's Board of Directors includes four respected automotive industry analysts who have offered the following comments on GM's
Contact Information:
SAA: www.cybersaa.org
SAA Headquarters, 800-704-0051
Michael Robinet: MichaelRobinet@csmauto.com
SOURCE Society of Automotive Analysts

























