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National Press Release

Toyota Reports March Sales

Published 2009-04-01 13:55
By Toyota Motor Sales, U.S.A., Inc.

TORRANCE, Calif., April 1 /PRNewswire/ -- Toyota Motor Sales (TMS), U.S.A., Inc., today reported month-end sales of 132,802 vehicles, a decrease of 36.6 percent from last March, on a daily selling rate basis.

The Toyota Division posted March sales of 118,563 units, a decrease of 36.0 percent from the same period last year. The Lexus Division reported March sales of 14,239 units, a decrease of 40.6 percent from the year-ago month.

With month-over-month sales comparisons providing a more realistic indication of current market conditions than year-ago levels, TMS sales posted a 16.3 percent increase over February 2009.

Toyota Division

Toyota Division passenger cars recorded March sales of 73,385 units, down 33.6 percent from the same period last year, but up 19.1 percent over February 2009. Featuring a new engine and refreshed styling, Camry and Camry Hybrid remained Toyota's volume leader in March, posting combined monthly sales of 25,783 units. Corolla recorded sales of 22,257 units. Yaris reported sales of 5,888 units for the month. The Prius mid-size gas-electric hybrid posted March sales of 8,924 units.

Toyota Division light trucks posted March sales of 45,178 units, down 39.7 percent from the year-ago month, but up 15.3 percent over February 2009. Light truck sales were led by the RAV4 compact SUV with sales of 11,899 units. The Tacoma mid-size pickup reported sales of 9,444 units for the month. The Tundra full-size pickup recorded March sales of 5,547 units. Highlander and Highlander Hybrid posted combined sales of 5,404 units.

Scion posted March sales of 4,663 units. The xB urban utility vehicle led the way with sales of 2,090 units. The tC sports coupe recorded sales of 1,545 units. The xD reported sales of 1,027 units for the month.

Lexus Division

Lexus passenger cars reported March sales of 7,212 units, a decrease of 49.6 percent from March 2008, but up 13.6 percent over the prior month. Passenger car sales were led by the ES entry luxury sedan with March sales of 3,225 units. The IS entry luxury sport sedan posted combined sales of 2,432 units. The LS flagship luxury sedan recorded combined sales of 852 units. The GS luxury sport sedan reported combined March sales of 625 units.

Lexus Division light trucks recorded March sales of 7,027 units, down 27.3 percent from the year-ago month. Lexus sales were led by the RX luxury utility vehicle, which posted combined March sales of 6,177 units. The RX 400h hybrid luxury utility vehicle reported sales of 1,165 units for the month.

TMS Hybrids

TMS posted March sales of 13,747 hybrid vehicles. Toyota Division recorded sales of 12,515 hybrids for the month. Lexus Division reported March sales of 1,232 hybrids.

In response to the changing sales climate, recent efforts to right-size production and inventory levels proved effective, with total TMS inventory down 26.6 percent in the first quarter.

There were 25 selling days this month, compared to 26 selling days last March.

                             TOYOTA  RETAIL  SALES
                           (INCLUDES FLEET & HAWAII)
                                  March, 2009

                             -- CURRENT MONTH --  -- CALENDAR YEAR TO DATE --
                                            DSR %                    DSR %
                              2009     2008  CHG      2009     2008    CHG
                              ----     ----  ---      ----     ----    ---

    YARIS                    5,888   12,953  -52.7  15,107   30,377  -49.6
    COROLLA                 22,257   25,109   -7.8  59,598   67,047   -9.9
    CAMRY                   25,783   40,487  -33.8  67,199  107,002  -36.4
    VENZA                    3,695        0    N/A   7,404        0    N/A
    AVALON                   2,175    4,581  -50.6   6,394   12,809  -49.4
    PRIUS                    8,924   20,635  -55.0  24,277   42,907  -42.7
    SCION xA                     1        4  -74.0       1       23  -95.6
    SCION xB                 2,090    4,527  -52.0   5,445   11,670  -52.7
    SCION tC                 1,545    4,082  -60.6   3,989   10,290  -60.7
    SCION xD                 1,027    2,518  -57.6   2,850    5,903  -51.1
    TOTAL TOYOTA DIV.
     PASS. CAR              73,385  114,897  -33.6 192,265  288,029  -32.4
    -----------------       ------  -------  ----- -------  -------  -----
    ES                       3,225    6,019  -44.3   8,771   15,160  -41.4
    LS                         852    2,125  -58.3   2,456    5,922  -58.0
    SC                          78      271  -70.1     227      643  -64.2
    GS                         625    1,668  -61.0   2,118    4,570  -53.0
    IS                       2,432    4,798  -47.3   6,979   11,966  -40.9
    TOTAL LEXUS PASS. CAR    7,212   14,881  -49.6  20,551   38,261  -45.6
    ---------------------    -----   ------  -----  ------   ------  -----
    TOTAL TOYOTA PASS. CAR  80,597  129,778  -35.4 212,816  326,290  -33.9
    ----------------------  ------  -------  ----- -------  -------  -----
    SIENNA                   7,807   12,631  -35.7  19,667   34,299  -41.9
    RAV4                    11,899   12,955   -4.5  28,331   34,229  -16.1
    FJ CRUISER               1,083    3,284  -65.7   5,295    9,875  -45.7
    4RUNNER                  1,650    5,075  -66.2   6,763   15,506  -55.8
    HIGHLANDER               5,404   10,832  -48.1  16,169   33,668  -51.3
    LAND CRUISER               163      363  -53.3     448    1,217  -62.7
    SEQUOIA                  2,181    2,856  -20.6   5,379    7,850  -30.6
    TOTAL SUV               22,380   35,365  -34.2  62,385  102,345  -38.2
    ---------               ------   ------  -----  ------  -------  -----
    4X2 TACOMA               4,778    9,090  -45.3  12,668   23,103  -44.4
    4X4 TACOMA               4,666    6,497  -25.3  12,269   16,673  -25.4
    TOTAL TACOMA             9,444   15,587  -37.0  24,937   39,776  -36.5
    TUNDRA                   5,547   14,311  -59.7  18,349   40,784  -54.4
    TOTAL PICKUP            14,991   29,898  -47.9  43,286   80,560  -45.6
    TOTAL TOYOTA DIV. LT
     TRUCK                  45,178   77,894  -39.7 125,338  217,204  -41.5
    LX                         289      642  -53.2     898    1,921  -52.6
    GX                         561    1,679  -65.3   1,705    4,885  -64.6
    RX                       6,177    7,737  -17.0  18,915   21,448  -10.6
    TOTAL LEXUS LIGHT
     TRUCK                   7,027   10,058  -27.3  21,518   28,254  -22.8
    -----------------        -----   ------  -----  ------   ------  -----
    TOTAL TOYOTA LIGHT
     TRUCK                  52,205   87,952  -38.3 146,856  245,458  -39.4
    ------------------      ------   ------  ----- -------  -------  -----
    TOTAL TOYOTA DIV.      118,563  192,791  -36.0 317,603  505,233  -36.3
    TOTAL LEXUS             14,239   24,939  -40.6  42,069   66,515  -35.9
    -----------             ------   ------  -----  ------   ------  -----
    TOTAL TOYOTA           132,802  217,730  -36.6 359,672  571,748  -36.3
    MEMO:
    DOM. COROLLA            17,888   19,004   -2.1  46,530   59,025  -20.1
    DOM. CAMRY              25,294   39,421  -33.3  65,881  103,974  -35.8
    DOM. RAV4                2,814        0    N/A   5,026        0    N/A
    DOM. PICKUP             14,991   29,898  -47.9  43,286   80,560  -45.6
    DOM. RX                  3,432    5,385  -33.7  11,907   14,798  -18.5

    SELLING DAYS                25       26             75       76
    ------------                --       --             --       --



    TOYOTA DIV. IMPORT CAR  24,333   51,891  -51.2  66,056  112,221  -40.4
    LEXUS IMPORT CAR         7,212   14,881  -49.6  20,551   38,261  -45.6
    TOYOTA DIV NA
     BUILT CARS             49,052   63,006  -19.0 126,209  175,808  -27.3
    TOTAL TOYOTA CARS       80,597  129,778  -35.4 212,816  326,290  -33.9

    TOYOTA DIV. IMPORT
     LT TRUCK               17,385   32,509  -44.4  51,980   94,495  -44.3
    LEXUS IMPORT LT TRUCK    3,595    4,673  -20.0   9,611   13,456  -27.6
    TOYOTA DIV NA BUILT
     LT TRUCK               27,793   45,385  -36.3  73,358  122,709  -39.4
    LEXUS NA BUILT LT
     TRUCK                   3,432    5,385  -33.7  11,907   14,798  -18.5
    TOTAL TOYOTA LT TRUCK   52,205   87,952  -38.3 146,856  245,458  -39.4
    ---------------------   ------   ------  ----- -------  -------  -----

    SPORT UTILITY VEHICLES  28,324   42,139  -30.1  78,608  120,724  -34.0
       Memo: Lexus Sport
        Utility              7,027   10,058  -27.3  21,518   28,254  -22.8

    SMALL VANS               7,807   12,631  -35.7  19,667   34,299  -41.9
    PICKUPS                 14,991   29,898  -47.9  43,286   80,560  -45.6

    ----------------------
    * NORTH AMERICAN BUILT
     VEHICLES
    COROLLA                 17,888   19,004   -2.1  46,530   59,025  -20.1
    CAMRY                   25,294   39,421  -33.3  65,881  103,974  -35.8
    VENZA                    3,695        0    N/A   7,404        0    N/A
    AVALON                   2,175    4,581  -50.6   6,394   12,809  -49.4
    SIENNA                   7,807   12,631  -35.7  19,667   34,299  -41.9
    RAV4                     2,814        0    N/A   5,026        0    N/A
    PICKUP                  14,991   29,898  -47.9  43,286   80,560  -45.6
    SEQUOIA                  2,181    2,856  -20.6   5,379    7,850  -30.6
    RX                       3,432    5,385  -33.7  11,907   14,798  -18.5
    TOTAL                   80,277  113,776  -26.6 211,474  313,315  -31.6
    N.A. VEHICLES % OF
     TOTAL                    60.4%    52.3%          58.8%    54.8%

    SELLING DAYS                25       26             75       76
    DSR = DAILY SELLING RATE
    ------------------------

(Logo: http://www.newscom.com/cgi-bin/prnh/20030501/TOYLOGO)

SOURCE Toyota Motor Sales, U.S.A., Inc.



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