Honda Insight hybrid goes on sale; Acura TSX sports sedan up
TORRANCE, Calif., April 1 /PRNewswire/ -- American Honda Motor Co., Inc., posted March vehicle sales of 88,379, a decline of 33.7 percent compared to March 2008, based on the daily selling rate*, the company reported today. Honda Division posted March sales of 79,374, a decline of 34.2 percent compared to March 2008.
"The sales decline appears particularly steep when compared to last year's strong first quarter," said John Mendel, executive vice president of sales for American Honda. "The launch of the all-new Honda Insight hybrid is helping to better position the company for a tough economy where affordability and efficiency count more than ever. The demand for innovation still exists."
The 2010 Insight debuted in limited quantities on March 24 and achieved sales of 569 in its first partial month of sales. Honda Division total car sales decreased by 32.6 percent, to 49,346. Honda Division light-truck sales decreased 36.7 percent, to 30,028.
The Acura Division posted sales of 9,005, a decline of 29.5 percent compared to March 2008. Sales of the TSX sports sedan, the brand's second-best-selling model for the month, increased 16.6 percent, to 2,556.
*The daily selling rate is calculated with 25 days for March 2009 and 26 days for March 2008. All percentages reflect the daily selling rate.
For more information or downloadable high-resolution images of Honda and Acura vehicles, please visit www.hondanews.com or www.acuranews.com. Consumer information is available at www.honda.com and www.acura.com.
American Honda Vehicle Sales For March 2009
Month-to-Date Year-to-Date
March March DSR** March March DSR**
2009 2008 % Chg. 2009 2008 % Chg.
---- ---- ------ ---- ---- ------
American Honda Total 88,379 138,734 -33.7% 230,985 352,642 -33.6%
--------------------
Total Car Sales 55,294 83,214 -30.9% 136,786 201,399 -31.2%
Total Truck Sales 33,085 55,520 -38.0% 94,199 151,243 -36.9%
Honda Total Car
Sales 49,346 76,117 -32.6% 120,938 181,769 -32.6%
Honda Total Truck
Sales 30,028 49,329 -36.7% 85,527 133,333 -35.0%
Acura Total Car
Sales 5,948 7,097 -12.8% 15,848 19,630 -18.2%
Acura Total Truck
Sales 3,057 6,191 -48.6% 8,672 17,910 -50.9%
Domestic Car Sales * 41,132 60,958 -29.8% 102,798 148,395 -29.8%
--------------------
Honda Division 37,901 56,689 -30.5% 94,760 136,753 -29.8%
Acura Division 3,231 4,269 -21.3% 8,038 11,642 -30.0%
Domestic Truck Sales * 29,259 42,508 -28.4% 82,260 114,980 -27.5%
----------------------
Honda Division 26,202 36,317 -25.0% 73,588 97,070 -23.2%
Acura Division 3,057 6,191 -48.6% 8,672 17,910 -50.9%
Import Car Sales 14,162 22,256 -33.8% 33,988 53,004 -35.0%
----------------
Honda Division 11,445 19,428 -38.7% 26,178 45,016 -41.1%
Acura Division 2,717 2,828 -0.1% 7,810 7,988 -0.9%
Import Truck Sales 3,826 13,012 -69.4% 11,939 36,263 -66.6%
------------------
Honda Division 3,826 13,012 -69.4% 11,939 36,263 -66.6%
----------------- ----- ------ ----- ------ ------ -----
MODEL BREAKOUTS BY
DIVISION
Honda Division Total 79,374 125,446 -34.2% 206,465 315,102 -33.6%
-------------------- ------ ------- ----- ------- ------- -----
Fit 5,300 6,835 -19.4% 14,292 15,641 -7.4%
Accord * 22,722 36,214 -34.7% 55,279 87,802 -36.2%
Memo: Accord
Hybrid 0 53 1 143 -99.3%
Civic * 20,645 32,740 -34.4% 50,530 77,532 -34.0%
Memo: Civic
Hybrid 2,869 3,769 -20.8% 5,307 7,322 -26.6%
S2000 110 328 -65.1% 266 794 -66.1%
Insight 569 0 569 0
FCX 0 0 0 0
FCX Clarity 0 0 2 0
-------------- - - ----- - - -----
Odyssey * 8,156 13,261 -36.0% 20,247 33,697 -39.1%
Pilot * 6,789 10,168 -30.6% 20,146 31,424 -35.0%
CR-V * 12,959 18,974 -29.0% 38,472 50,684 -23.1%
Element * 912 3,207 -70.4% 3,143 8,030 -60.3%
Ridgeline 1,212 3,719 -66.1% 3,519 9,498 -62.5%
------------ ----- ----- ----- ----- ----- -----
Acura Division Total 9,005 13,288 -29.5% 24,520 37,540 -33.8%
-------------------- ----- ------ ----- ------ ------ -----
RSX 0 0 0 1
TL * 3,231 4,269 -21.3% 8,038 11,642 -30.0%
TSX 2,556 2,280 16.6% 7,255 6,648 10.6%
RL 161 548 -69.4% 555 1,339 -58.0%
----- --- --- ----- --- ----- -----
MDX * 2,221 4,434 -47.9% 6,326 12,961 -50.5%
RDX * 836 1,757 -50.5% 2,346 4,949 -52.0%
--------- --- ----- ----- ----- ----- -----
Selling Days 25 26 75 76
* Honda and Acura vehicles are made of domestic and global sourced
parts.
** Daily Selling Rate
Month-to-Date Year-to-Date
March March DSR** March March DSR**
2009 2008 % Chg. 2009 2008 % Chg.
---- ---- ------ ---- ---- ------
Hybrid 3,438 3,822 -6.4% 5,877 7,465 -20.2%
SOURCE American Honda Motor Co., Inc.
