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National Press Release

Mazda Reports March 2009 Sales

Published 2009-04-01 14:32
By Mazda North American Operations

IRVINE, Calif., April 1 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported March 2009 sales of 21,974, down 33.3 percent versus last year (down 30.6 percent on a DSR basis), and year-to-date sales of 53,795, down 30.8 percent.

Mazda Motor de Mexico (MMdM) celebrated its best-ever March with sales of 1,618 vehicles, up seven percent versus last year. On a year-to-date basis, MMdM reported 5,335 total sales, accounting for a six percent increase versus last year. Mazda Canada Inc. (MCI) reported March sales of 7,060 units, down 22 percent compared to March 2008.

Headquartered in Irvine, Calif., Mazda North American Operations oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada, Mexico and Puerto Rico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; in Mexico by Mazda Motor de Mexico in Mexico City; and in Puerto Rico by Mazda de Puerto Rico in San Juan.

                       Mazda North American Operations - March
                                        2009

                        Month-To-Date                   Year-To-Date
                        -------------                   ------------

               March  March        %   % MTD    March  March      %   % YTD
                2009   2008   Change     DSR     2009   2008 Change     DSR
                ----   ----   ------     ---     ----   ---- ------     ---

    Mazda3     9,784 12,635    (22.6)% (19.5)% 23,780 27,107  (12.3)% (11.1)%
    Mazda5     2,642  2,758     (4.2)%  (0.4)%  6,239  6,478   (3.7)%  (2.4)%
    Mazda6     4,463  7,741    (42.3)% (40.0)% 10,505 19,601  (46.4)% (45.7)%
    MX-5
     Miata     1,009  1,664    (39.4)% (36.9)%  1,917  3,248  (41.0)% (40.2)%
    RX-8         187    333    (43.8)% (41.6)%    498    912  (45.4)% (44.7)%
    CX-7       1,589  3,396    (53.2)% (51.3)%  4,327  9,136  (52.6)% (52.0)%
    CX-9       1,795  2,679    (33.0)% (30.3)%  5,179  6,729  (23.0)% (22.0)%
    Tribute      426  1,568    (72.8)% (71.7)%  1,178  4,112  (71.4)% (71.0)%
    B-Series
     Truck        79    155    (49.0)% (47.0)%    172    366  (53.0)% (52.4)%

    Total
     Vehicles
    ---------

    CARS      18,085 25,131    (28.0)% (25.2)% 42,939 57,346  (25.1)% (24.1)%
    TRUCKS     3,889  7,798    (50.1)% (48.1)% 10,856 20,343  (46.6)% (45.9)%
               -----  -----    -----           ------ ------  -----

    TOTAL     21,974 32,929    (33.3)% (30.6)% 53,795 77,689  (30.8)% (29.8)%
              ====== ======    =====   =====   ====== ======  =====   =====


    -----
    MEMO:
    -----

    IMPORT
     CAR      13,622 17,390    (21.7)%         32,434 37,745  (14.1)%
    IMPORT
     TRUCK     3,384  6,075    (44.3)%          9,506 15,865  (40.1)%
               -----  -----    -----            ----- ------  -----
    IMPORT
     TOTAL    17,006 23,465    (27.5)%         41,940 53,610  (21.8)%

    DOMESTIC
     CAR       4,463  7,741    (42.3)%         10,505 19,601  (46.4)%
    DOMESTIC
     TRUCK       505  1,723    (70.7)%          1,350  4,478  (69.9)%
                 ---  -----    -----            -----  -----  -----
    DOMESTIC
     TOTALS    4,968  9,464    (47.5)%         11,855 24,079  (50.8)%
    --------   -----  -----    -----           ------ ------  -----
    Selling
     Days         25     26                        75     76
    -------
    Note:  MPV is a discontinued vehicle.



SOURCE Mazda North American Operations



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