National Press Release

'Teach never sell' approach wins customer trust and statewide recognition

LITTLETON, Colo., April 1 /PRNewswire/ -- According to a 2009 study by GfK Group, a global market research company, 63 percent of consumers across five countries believe that "companies are only out for themselves these days," and 59 percent feel that "companies lack accountability for their actions."

The Colorado Ethics Business in Alliance (CEBA) recognizes the importance of consumer attitudes towards business and presented a 2009 Ethics in Business Award to Keller Bros. Auto of Littleton, Colorado.

Keller Bros. Auto, owned by Terry and Margret Keller, has served area residents since 1974 and grown into an operation with 11 service bays and 23 full-time employees who service more than 700 cars per month. Terry Keller, president, accepted the award at the annual CEBA luncheon on March 26, 2009 at the Marriott City Center in downtown Denver.

"It's an honor to have our wonderful team of people recognized for their commitment to a high level of ethical customer service. It's overwhelming to be distinguished by what we simply believe is the right way to do business," said Keller.

In explaining the ethics at Keller Bros. Auto, David Rogers, the chief operating officer, says that "teaching-rather-than-selling" is a philosophy for the service team, enabling customer education for informed decisions. "We trust customers to be intelligent enough to make the right decisions if they have all the facts. The key is making sure they do have all the facts."

"Keller Bros. Auto serves as a model in the community for true ethical excellence by its daily operations and how they treat customers. The perception of the auto repair industry does not usually go hand-in-hand with ethics, so this award truly speaks to their reputation," says Greg Anderson, Selection Committee Chair.

The Colorado Ethics in Business Award program was founded by the University of Denver, ColoradoBiz and the Samaritan Institute to recognize and promote ethical business conduct.

About Keller Bros. Auto

Keller Bros. Auto has been in the automotive repair business for over 38 years. Terry Keller is an ASE Master Certified Technician, is certified as an Accredited Automotive Manager by AMI, and is the 2007 Colorado ASE/NAPA Technician of the Year. He and his staff have over 165 years of combined experience in the automotive repair business.

David Rogers, chief operating officer since 1998, handles the shop's day-to-day operations. Rogers also serves as a consultant for other auto shop owners across the country, instructing on ways to improve their businesses and offers a product called WebTools(TM), a Web platform that enables automotive professionals to manage shop performance.

SOURCE Keller Bros. Auto