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National Press Release
![]() | Ford Gains Retail Share in March, Delivers First Fusion Hybrids, Launches Ford Advantage PlanPublished 2009-04-01 12:01By Ford Motor Company |


- Ford retail share climbs in March capping two consecutive quarters of retail share gains
- First Fusion Hybrids are delivered to customers
- Ford Advantage Plan offers customers peace of mind in uncertain times
- Ford,
- Ford updates first quarter North American production
Ford's newest products drove the company's retail share performance: the new F-150 pickup, Escape small utility, Flex full-size crossover and Lincoln MKS sedan. The sell-down of the previous-generation Fusion mid-size sedan also contributed to the company's strong retail showing.
Growing awareness and consideration of Ford and its high-quality, fuel-efficient products are starting to take hold. Plus, through
"Ford has a great story to tell, and the Ford Advantage Plan will help our dealers tell that story," said
The Ford Advantage Plan is effective on vehicles delivered from
Customer deliveries of Ford's newest products - the 2010 Ford Fusion and
Ford,
Ford sales increased 30 percent compared with
U.S. Inventories
At the end of March, Ford,
North American Production
The company produced 349,000 vehicles in the first quarter, a reduction of 26,000 vehicles from the previous forecast.
"Aligning production and inventory with demand is a key element of our strategy to strengthen our brand and improve customer value," said Farley. "Our disciplined approach to the market in these challenging times helps us to minimize costly incentives that erode brand value while we're delivering our strongest-ever product lineup."
Note: The sales data included in this release and the accompanying tables are based largely on data reported by dealers representing their sales to retail and fleet customers.
About Ford Motor Company
Ford Motor Company (NYSE: F), a global automotive industry leader based in
FORD MOTOR COMPANY MARCH 2009 U.S. SALES
----------------------------------------
March Year-To-Date
----- % ------------ %
2009 2008 Change 2009 2008 Change
---- ---- ------ ---- ---- ------
Sales By Brand
Ford 109,490 187,828 -41.7 273,234 483,817 -43.5
Lincoln 7,310 10,913 -33.0 19,034 28,471 -33.1
Mercury 8,307 14,333 -42.0 19,479 34,435 -43.4
----- ------ ------ ------
Total Ford,
Lincoln and
Mercury 125,107 213,074 -41.3 311,747 546,723 -43.0
Volvo 6,358 9,263 -31.4 12,624 24,804 -49.1
----- ----- ------ ------
Total Ford
Motor Company 131,465 222,337 -40.9 324,371 571,527 -43.2
Ford, Lincoln and
Mercury Sales
By Type
Cars 46,467 73,296 -36.6 109,852 176,140 -37.6
Crossover Utility
Vehicles 27,195 42,405 -35.9 69,335 105,931 -34.5
Sport Utility
Vehicles 5,632 20,993 -73.2 18,354 55,424 -66.9
Trucks and Vans 45,813 76,380 -40.0 114,206 209,228 -45.4
------ ------ ------- -------
Total Trucks 78,640 139,778 -43.7 201,895 370,583 -45.5
------ ------- ------- -------
Total Vehicles 125,107 213,074 -41.3 311,747 546,723 -43.0
FORD BRAND MARCH 2009 U.S. SALES
--------------------------------
March Year-To-Date
----- % ------------ %
2009 2008 Change 2009 2008 Change
---- ---- ------ ---- ---- ------
Crown Victoria 3,416 4,622 -26.1 8,334 12,947 -35.6
Taurus 3,758 6,908 -45.6 8,753 15,877 -44.9
Fusion 12,723 15,887 -19.9 28,478 40,050 -28.9
Focus 12,383 21,168 -41.5 30,056 49,070 -38.7
Mustang 3,711 10,180 -63.5 9,645 24,477 -60.6
----- ------ ----- ------
Ford Cars 35,991 58,765 -38.8 85,266 142,421 -40.1
Flex 2,971 0 NA 7,782 0 NA
Edge 6,134 13,508 -54.6 16,321 36,034 -54.7
Escape 12,580 18,517 -32.1 31,030 43,900 -29.3
Taurus X 1,148 3,109 -63.1 3,187 7,497 -57.5
----- ----- ----- -----
Ford Crossover
Utility Vehicles 22,833 35,134 -35.0 58,320 87,431 -33.3
Expedition 1,548 6,967 -77.8 5,489 18,226 -69.9
Explorer 3,317 10,969 -69.8 10,077 27,638 -63.5
----- ------ ------ ------
Ford Sport Utility
Vehicles 4,865 17,936 -72.9 15,566 45,864 -66.1
F-Series 32,728 54,465 -39.9 81,579 148,138 -44.9
Ranger 4,879 8,620 -43.4 11,289 21,597 -47.7
Econoline/Club Wagon 7,831 12,213 -35.9 20,036 36,412 -45.0
Low Cab Forward 21 74 -71.6 50 223 -77.6
Heavy Trucks 342 621 -44.9 1,128 1,731 -34.8
--- --- ----- -----
Ford Trucks and
Vans 45,801 75,993 -39.7 114,082 208,101 -45.2
------ ------ ------- -------
Ford Brand 109,490 187,828 -41.7 273,234 483,817 -43.5
LINCOLN BRAND MARCH 2009 U.S. SALES
-----------------------------------
March Year-To-Date
----- % ------------ %
2009 2008 Change 2009 2008 Change
---- ---- ------ ---- ---- ------
MKS 1,716 0 NA 4,597 0 NA
MKZ 2,005 3,501 -42.7 4,711 9,744 -51.7
Town Car 860 1,924 -55.3 2,454 3,436 -28.6
MKX 2,372 3,487 -32.0 5,776 9,332 -38.1
Navigator 345 1,614 -78.6 1,372 4,832 -71.6
Mark LT 12 387 -96.9 124 1,127 -89.0
-- --- --- -----
Lincoln Brand 7,310 10,913 -33.0 19,034 28,471 -33.1
MERCURY BRAND MARCH 2009 U.S. SALES
-----------------------------------
March Year-To-Date
----- % ------------ %
2009 2008 Change 2009 2008 Change
---- ---- ------ ---- ---- ------
Grand Marquis 2,674 3,393 -21.2 4,832 7,905 -38.9
Sable 941 1,833 -48.7 2,694 3,757 -28.3
Milan 2,280 3,880 -41.2 5,298 8,877 -40.3
Mariner 1,990 3,784 -47.4 5,239 9,168 -42.9
Mountaineer 422 1,443 -70.8 1,416 4,728 -70.1
--- ----- ----- -----
Mercury Brand 8,307 14,333 -42.0 19,479 34,435 -43.4
VOLVO BRAND MARCH 2009 U.S. SALES
---------------------------------
March Year-To-Date
----- % ------------ %
2009 2008 Change 2009 2008 Change
---- ---- ------ ---- ---- ------
S40 895 1,528 -41.4 1,786 3,977 -55.1
V50 109 172 -36.6 373 492 -24.2
S60 999 1,243 -19.6 1,547 4,266 -63.7
S80 778 1,629 -52.2 1,922 3,764 -48.9
V70 313 263 19.0 475 644 -26.2
XC60 641 0 NA 876 0 NA
XC70 575 1,014 -43.3 1,414 2,912 -51.4
XC90 848 2,382 -64.4 2,086 6,187 -66.3
C70 728 654 11.3 1,253 1,500 -16.5
C30 472 378 24.9 892 1,062 -16.0
--- --- --- -----
Volvo Brand 6,358 9,263 -31.4 12,624 24,804 -49.1
SOURCE Ford Motor Company

























