BEIJING, April 1 /PRNewswire-Asia/ -- Himfr.com, one of China's leading
B2B search platforms with more than 30 B2B industry websites to its name,
analyzes China's automotive electronics market.
The Automotive Electronics (Cartronics) market is a supplement of the 3C
market and has different characteristics from traditional 3C markets.
Traditional 3C products are hot on the market. Their main target market is the
consumer products category of the mass market. With huge production and a very
short life cycle, it is difficult to have products that last 5 years. Some
products will be replaced by the next generation in less than half a year.
The main problem in the mass consumer market is that price competition is
vicious. Relatively speaking, the automotive market, its technical
requirements, sales channels and other aspects, creates a high threshold for
enterprise to enter the market. The automotive market is more product-driven
rather than price driven. As long as the auto parts maker has the ability to
enter the market, often they can obtain stable returns.
In view of the tremendous market potential and growth, automotive
electronics has become a stable market. The product life cycle is longer, and
automotive electronics manufacturers have sufficient time to make their
products for optimal implementation. Higher threshold of automotive
electronics has resulted in the initial investment being higher, but because
of long-term supply and service facilities, there can be an excellent return
on investment.
Automotive electronics have become one of the key points for car upgrades.
At present, automotive electronics products account for about 20% of the total
cost of a vehicle. It is predicted that by 2010 this could reach 40%.
Automotive electronics and system design trends
At present, cars are already not only used to transport people, but are
also required to provide comfort. Without prejudice to the premise of safety,
cars are comfortable and should be an extension of the home. At home, one can
enjoy high-fidelity audio and high-definition video, and these should be
essential products in an automobile. Cars should also be an extension of the
office environment. Vehicles should be equipped with advanced communication
facilities, internet access and satellite navigation information.
Energy issues are the world's hot spots of common concern. Cars, as high
energy consumers, experienced problems caused by high oil prices. Therefore
car manufacturing plants are carrying out the transformation of power systems
and new alternative energy research and development, such as hybrids, fuel
cells, diesel technology, solar power technology and so on. Among them,
hybrids are expected to become one of the next generation's mainstream energy
technologies.
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SOURCE Himfr.com
