National Press Release

Thousands Gather in Glamis to Celebrate the Yamaha Rhino Rally at the Dune Tour

CYPRESS, Calif., March 26 /PRNewswire/ -- Thousands of off-road enthusiasts flocked to the Imperial Sand Dunes Recreation Area, commonly known as "Glamis," in Southern California this past weekend (March 20-23) to celebrate one of their favorite past times with family and friends at the Yamaha Rhino Rally at the Dune Tour.

The event, officially named the Rhino Rally at the Dune Tour presented by Yamaha, attracted approximately 1,800 registered attendees and their families and friends. By the end of the weekend, approximately 4,500 people had participated in some part of the event and brought Yamaha Rhino Side-by-Side vehicles, ATVs and other off-highway vehicles (OHVs) from California, Arizona, Utah and farther all to enjoy a weekend of activities in Glamis, the Mecca of U.S. sand dunes.

"The Rhino Rally at the Dune Tour was a great success, and we were excited to see so many of our customers enjoying Glamis with their family and friends," said Steve Nessl, Yamaha's ATV/SxS group marketing manager. "This event is a great opportunity for Yamaha to show our appreciation to our customers and to spend some time with them doing what we all love to do -- ride, relax and spend some time in the outdoors. The Dune Tour did an outstanding job with all of the activities, and we're already looking forward to the next Rhino Rally."

The 2009 Rhino Rally at the Dune Tour presented by Yamaha was produced by PGI Media. Here's a look at the event by the numbers:

    --  Approximately 1,800 people registered for the event with approximately
        4,500 participating in the different event activities throughout the
        weekend.
    --  Six hundred and thirty scavenger hunt cards were returned from people
        who completed all six stops.
    --  More than $20,000 worth of raffle prizes were given away.
    --  Nineteen people participated in the karaoke contest for the all-new
        Yamaha EF2000iS Generator Grand Prize.
    --  Fourteen Rhinos entered the "Yamaha Rhino" Class Show and
        Shine.
    --  Three hundred people attended the Drive in Movie on Friday night.
    --  More than 100 kids participated in the Easter Egg Hunt and one lucky
        winner took home the Yamaha Kids Power Quad grand prize.
    --  More than 1,000 people enjoyed the Dune Tour lunch under or around the
        Yamaha tent.
    --  Approximately 80 people participated in the Yamaha demo rides on Rhino
        700 FI SxS vehicles and Grizzly 700 FI EPS, Grizzly 550 FI EPS, Raptor
        250 and YFZ450R ATVs.
    --  Five trailer loads of trash were collected.
    --  More information, stories and photographs are available at:
        http://www.thedunetour.com/

About Yamaha Motor Corp., U.S.A.

Yamaha Motor Corporation, U.S.A. (YMUS), a leader in the motorsports market, makes the toughest, most capable and versatile ATV and Side-by-Side vehicles. The company's ever-expanding product offerings also include motorcycles, outboard motors, personal watercraft, snowmobiles, boats, outdoor power equipment, race kart engines, accessories, apparel and much more. YMUS products are sold through a nationwide network of more than 4,000 dealers in the United States.

Headquartered in Cypress, Calif., since its incorporation in 1977, YMUS also has facilities in Wisconsin and Georgia, as well as factory operations in Tennessee and Georgia. For more information on Yamaha, visit www.yamaha-motor.com.

SxS Vehicles are recommended for use only by licensed drivers age 16 years and older.

ATVs with engines of 70cc to 90cc are recommended for use only by riders age 12 years and older, and always with adult supervision.

ATVs with engines 90cc or greater are recommended for use only by riders age 16 years and older.

    MEDIA CONTACT:
    Van Holmes
    Yamaha Motor Corp., U.S.A.
    (714) 761-7370
    van_holmes@yamaha-motor.com

SOURCE Yamaha Motor Corp., U.S.A.