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National Press Release
![]() | J.D. Power and Associates Reports: U.S. Light-Vehicle Retail Sales Through March 22 Down by 40 PercentPublished 2009-03-26 09:00By J.D. Power and Associates |


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New-vehicle retail sales for the entire month of March are projected to come in at 633,000 units, compared with 1.07 million units a year ago. Retail sales in February totaled 557,000 units. To better reflect consumer demand for new vehicles, J.D. Power and Associates focuses on retail sales, which include only dealership sales and leases to private parties and does not include fleet sales.
The seasonally adjusted annualized rate (SAAR) for retail sales in March is expected to be 7.4 million units, down from 7.7 million units in February.
Total sales for the month of March -- including fleet sales -- are projected to come in at 798,000 units, which translates to a SAAR of 9.2 million units.
In addition, according to metrics from the Power Information Network (PIN), a division of J.D. Power and Associates, net revenue -- defined as the net total of spending for consumer transactions multiplied by retail units sold -- is running at the same level of decline as retail sales.
"While the automotive market is down 40 percent year over year through the first quarter of 2009, the remainder of the year continues to be an open question," said
The crossover utility vehicle (CUV) segment is generating the greatest year-over-year segment share growth, up by three percentage points since
"The retail and total sales projections for March are falling right in line with our previous expectations for the month," said Dilts.
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SOURCE J.D. Power and Associates








