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National Press Release

Infiniti Drives into Branded Content; Enlists iTVX for Measurement

Published 2009-03-23 00:01
By iTVX

NEW YORK March 23 /PRNewswire/ -- As many marketers rethink their media budgets, it is quite clear the path Infiniti is taking with branded entertainment. Infiniti has closed branded entertainment deals with "Inside the Actors Studio" (Bravo Network), "Spectacle" (Sundance Channel), "The Colbert Report" (Comedy Central) and NCAA Men's Basketball (ESPN / CBS).

Complex integration deals require clear and comprehensive analysis. "There is no margin for passive research metrics. Infiniti needed pro-active accountability and learnings for immediate strategic decisions," said Jon Brancheau, Director, Infiniti Global Marketing Communications.

"Today's branded entertainment deals are utilizing multiple platforms to deliver a common brand message. iTVX is providing new tools and strategic learnings that will help Infiniti better understand the quality, value and recall of their branded entertainment campaigns. We are impressed with the integration quality Infiniti and its agencies are executing," said Frank Zazza CEO of iTVX.

In addition to TV and Film, iTVX has developed new technology to measure branded entertainment in web-video, creating a dashboard which standardizes metrics across a marketer's multi-platform campaign.

Analysts agree that media spending in 2009 will decrease in most sectors however branded entertainment will increase by double digits, largely driven by web-video.

About iTVX:

iTVX is the leading global product placement and branded entertainment valuation company providing insights and solutions that will enable marketers and content providers to make better branded entertainment decisions.

Contact Gary Cogland 914-633-9111 x140

About Infiniti:

Infiniti offers a full-line of luxury performance automobiles that inspire at every turn, including the G sports coupe and sedan, the M sedan, EX and FX crossovers, and the QX full-size SUV. More information about Infiniti and its Total Ownership Experience(R) can be found at www.InfinitiUSA.com..

Contact: Josh Clifton, 615-725-1767

SOURCE iTVX



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