National Press Release

VISTA, Calif., March 23 /PRNewswire/ -- Directed Electronics, a business unit of DEI Holdings, Inc. (Symbol: DEIX), is pleased to announce that affordable new Viper(R) 350 Plus vehicle security systems are now available at authorized Viper retailers worldwide. Introduced at the 2009 Consumer Electronics Show (CES), the Viper 350 Plus is an upgrade to the all-time best-selling Viper 350, featuring new-style 4-button remotes with dedicated arm and disarm buttons.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090323/LA87615)

(Logo: http://www.newscom.com/cgi-bin/prnh/20020424/DIRECTLOGO)

Other enhancements include the Control Center - a combined antenna, Valet switch and status LED in one unit - which means no more drilling holes in the dash. The Viper 350 Plus also now features a super-heterodyne XR+ receiver, for range of up to a quarter mile. With an MSRP of just $239, this is the most affordable Viper security system on the market. Available at the same low price are the new Python 460 Max and Clifford Matrix +1, also introduced at CES. For more information, please visit www.directed.com

About DEI Holdings, Inc.

Headquartered in Southern California, DEI Holdings, Inc. is the parent company of some of the most respected brands in the consumer electronics industry. DEI Holdings is the largest designer and marketer in North America of premium home theater loudspeakers (sold under the Polk Audio(R) and Definitive Technology(R) brand names), and consumer-branded vehicle security and remote start systems (sold under Viper(R), Clifford(R), Python(R), Autostart(R) and other brand names). DEI Holdings is also a supplier of mobile audio sold principally under the Polk Audio and Orion(R) brand names, and digital OEM Integration products sold under the XPRESSKIT(R) brand name. DEI Holdings markets its broad portfolio of products through many channels including leading national retailers and specialty chains throughout North America and around the world. Founded in 1982, the company has operations in California, Maryland, Canada, Europe and Asia. For more information, please visit www.deiholdings.com.

SOURCE Directed Electronics