National Press Release

Kia Vehicles Offer the Complete Package at an Exceptional Value

- Practicality and capabilities make Soul and Borrego even more appealing to buyers

- Vehicles with attractive packaging and overall value top list

IRVINE, Calif., March 19 /PRNewswire/ -- Kia Motors America (KMA) today announced the all-new 2010 Soul passenger vehicle and 2009 Borrego LX recently have been included in Kelley Blue Book's weekly "5 Great Deals" list on kbb.com. The two newest vehicles to join Kia Motors' ever-expanding lineup were lauded for offering attractive pricing on top of an impressive combination of capabilities and value.

"In economically challenging times such as these consumers are looking for vehicles that offer the total package," said Michael Sprague, vice president of marketing, KMA. "Our entire vehicle line offers desirable content and packaging with pricing and standard safety features that surprise and delight. We are pleased with how well the Soul and Borrego are being received by the public and the press and the recognition they are getting from a well-known consumer and industry resource like Kelley Blue Book's kbb.com."

Kelley Blue Book's kbb.com, a leading automotive information company, issues a new "5 Great Deals" list each week to make new car buyers aware of packages and offers that dealers in their area are offering. New cars with low financing, cash back and low-payment leases often make the list. Kbb.com featured the 2010 Kia Soul as one of its "5 Great Deals" for the week of March 9, and the 2009 Kia Borrego LX for the week of March 16. For more information about kbb.com's "5 Great Deals" visit www.kbb.com/5_great_car_deals.

Available in four trims, Soul, Soul+, Soul! (exclaim) and Soul sport, pricing for the all-new versatile five door begins at $13,300(1) for the base trim, while Soul+ starts at $14,950 and tops out at $17,100 when all options are included. Moving up to the Soul!, pricing begins at $16,950 and peaks at $17,900 with all available options included; and the Soul sport, designed for those with active lifestyles, starts at $16,950 and tops out at $18,600 with all available options included.

With a starting price under $27,000, the 2009 Borrego, recently given a "Best Bet" distinction by The Car Book 2009, offers consumers a midsize SUV that combines practicality and luxury. With Borrego's impressive class-leading towing capacity of 7,500 pounds when paired with the V8 engine and best-in-class fuel economy of 15/22 city/highway when the V8 2WD engine is under the hood, the 2009 Borrego, also available with a V6 option, gives consumers a reliable SUV perfect for long weekends or camping trips while keeping passengers comfortable in a nicely appointed interior.

2009 Product Line

Kia Motors America offers a dynamic and diverse product line of 11 vehicles to meet the needs of all lifestyles. The 2009 vehicle line features the functional Rondo CUV and award-winning Sedona minivan along with a wide variety of popular passenger cars, including the refined Amanti full-size sedan, purposeful Optima midsize sedan, versatile and compact Spectra and Spectra5, and sporty yet fuel efficient Rio and Rio5 subcompacts. The vehicle line also features the affordably luxurious Borrego, rugged Sorento and value-packed Sportage SUVs. The Soul further complements the lineup as it arrives at dealerships nationwide.

About Kia Motors America

Kia Motors America (KMA) is the sales, marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 640 dealers throughout the United States. For 2008, KMA recorded its 14th consecutive year of increased U.S. market share. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."

Kia Motors America is the "Official Automotive Partner of the NBA." Information about Kia Motors America and its full vehicle line-up is available at its Web site - www.kia.com. For media information, including photography, visit www.kiamedia.com.

(1) Starting at MSRPs excludes freight, title, taxes, license, options and dealer charges. Actual prices set by dealer.

SOURCE Kia Motors America