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National Press Release

Toyota VENZA Launched Partnership With Alvin Ailey During Opening Night at The Music Center of Los Angeles

Published 2009-03-19 11:38
By Toyota VENZA

LOS ANGELES, March 19 /PRNewswire/ -- Toyota VENZA celebrated Alvin Ailey American Dance Theater's 50th Anniversary Tour as the Official Vehicle Partner at the red carpet and opening night performance of the Music Center of Los Angeles.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090319/CG86205)

As the Official Vehicle Partner, VENZA paid homage to Alvin Ailey with an immersive live media art installation entitled 'Are You VENZA?.' The art installation featured Ailey archival photography coupled with sculptural elements featured in the 'Faces' TV spot, which debuted as the kick off of the 'Are You VENZA?' integrated campaign during this year's Super Bowl.

The 'Are You VENZA?' art installation will appear in select markets: Houston, TX (March 27-29); Chicago, IL (April 1-5); Brooklyn, NY (June 9-14); and at Ailey at the Apollo! (May 5), a special benefit at Harlem's world famous Apollo Theater.

SOURCE Toyota VENZA



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