National Press Release

NEW YORK, March 18 /PRNewswire/ -- For over a century, the New York International Automobile Show has ignited the passion and stirred the souls of car lovers with its mix of futuristic concept cars and all-new vehicles, and 2009 is no exception. The Show has already received press conference requests from more than twenty automakers wishing to unveil 33 new vehicles to the media during this year's press preview on April 8 and 9.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090318/NY85720 )

This year's lineup of world and North American debuts will come from companies such as Acura, Bentley, BMW, Chrysler, Ford, GM, Honda, Hyundai, Jeep, Kia, Land Rover, Mazda, Mercedes-Benz, Mitsubishi, Nissan, Porsche, Saleen, Scion, Subaru, Volkswagen, and Volvo.

"The tremendous number of new vehicle launches and the overwhelmingly positive feedback that we've had from all the automakers taking space at this year's Show is very encouraging. It is not only testimony to the global importance of North America's oldest auto show as one the most effective marketing opportunities for exhibitors, but the fact that we are at the heart of the nation's largest DMA for most automobile brands," said Mark Schienberg, president of the Greater New York Automobile Dealers Association, which owns and operates NYIAS.

"We know that the majority of visitors come to make car buying decisions and that auto shows are the only place that they can really compare and research every new vehicle on their own without interruption or pressure to buy," Schienberg added.

There is also no better place to explain new technology or safety equipment

"I know that during the 10-days of the Show, we will see hundreds of thousands of people comparing models, folding seats down, checking trunk space and looking under the hood of their next new car," said show chairman John LaSorsa. "In our exit surveys, a majority of those who have previously attended the New York Auto Show say the show has influenced a vehicle purchase they've made."

About the 2009 New York International Automobile Show

Ushering in the latest motor trends, the 2009 New York International Automobile Show will unveil an expansive collection of cutting-edge design and extraordinary innovation. More than four floors of displays from the world's automakers will feature the newest vehicles and futuristic concept cars. More than 1,000 cars and trucks will be on display. NYIAS is owned and produced by the Greater New York Automobile Dealers Association.

Important Show Dates

    Press Preview              April 8 and 9
    Public Sneak Preview       April 10
    Public Show Dates          April 10 - 19

www.autoshowny.com

SOURCE New York International Automobile Show