National Press Release

NEW Car Interior Safety and Convenience Accessory Designed to 'Guard the Gap' and Protect Drivers from Potential Accidents

LOS ANGELES, March 11 /PRNewswire/ -- According to the Virginia Tech Transportation Institute, 80 percent of all crashes and 65 percent of all near-crashes involved the driver looking away from road, such as retrieving a cell phone from the gap between the driver seat and console, just prior to (within three seconds) the onset of the event. This statistic is a grave reminder that drivers still have much to learn about car safety and is the reason Drop Stop, LLC is launching Drop Stop(R), a new car interior accessory designed to guard the gap between the seat and console, and help keep drivers eyes on the road.

Two years ago, while driving along the famed Sunset Strip in Los Angeles awaiting a very important phone call, Drop Stop(R) co-founder Marc Newburger had a life-altering, "eureka" moment. Newburger recalls, "I placed my phone on the center console to easily grab it when the call came in. However, when the phone rang, it vibrated and fell down the gap! While frantically trying to retrieve the phone, I took my eyes off the road, unknowingly pulling the wheel to the right. As I leaned to grab the phone, I jumped the curb, slammed on the brakes, and came within two inches of smashing into a metal pole."

Surprised that no one had yet invented an accessory that could stop phones, keys, change, food and a host of other personal articles from routinely falling down the seat/console gap, Newburger and fellow entrepreneur Jeffrey Simon created Drop Stop(R).

Drop Stop(R) provides a safer, more convenient driving experience by eliminating the automatic reaction of taking one's eyes off the road when a personal article slips through a vehicle's seat/console gap. Drivers also save time and money with the easy-to-install Drop Stop(R) because they no longer have to replace credit cards, make-up, earphone accessories, and other personal articles thought to be lost, stolen, or damaged.

Drop Stop(R) retails for $19.95 plus shipping and handling (set of 2: one for the driver side and one for the passenger side) and is available online at www.BuyDropStop.com.

For more information, contact Renee Cooper at Christie Communications 805-969-3744, (direct 805-962-1347) or rcooper@christiecomm.com.

SOURCE Drop Stop, LLC