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National Press Release

Shell Rolls Out All-New Shell Nitrogen Enriched Gasolines With Free Fill-Ups

Published 2009-03-06 06:30
By Shell Oil Company

Spring Cleaning Starts Early with Gasoline that Cleans and Protects

HOUSTON, March 6 /PRNewswire/ -- This morning at Shell stations across the U.S., consumers received a free fill-up with Shell Nitrogen Enriched Gasolines, a new fuel containing a unique, patented cleaning system designed to seek and destroy engine "gunk" (carbon deposits) in all three grades of gasoline. To celebrate the debut of the new fuel, Shell held seven simultaneous events - Shell Nitrogen Enriched Gasoline Spring Clean-up Giveaways - where free fuel was available from 7 a.m. - 9 a.m. to drivers.

Consumers lined up in their vehicles for an opportunity to try the new fuel (at no cost) in top commuter markets, including New York City, Los Angeles, Washington (District of Columbia), Seattle, Houston, Jacksonville, and Cincinnati. Throughout the week of March 2, local radio stations hinted to participating Shell gasoline stations in their respective regions. This morning, on-air personalities finally directed listeners to a selected Shell gasoline station in their area, and throngs of consumers followed.

"With Spring approaching, people sometimes forget that their vehicle engines need a 'spring clean-up' too," said Karen Wildman, Shell U.S. brand and communications manager. "These gasoline giveaways are a great way to introduce the new Shell Nitrogen Enriched Gasolines to drivers and to showcase how the gasolines clean and protect critical engine parts."

NITROGEN ENRICHED FUEL SPARKS SPRING CLEAN-UP

With spring on its way, there's no better time to get a head start on cleaning vehicle engines with Shell Nitrogen Enriched Gasolines. Nitrogen is a key ingredient of the gasoline's active cleaning molecule, which is significantly more stable at higher temperatures common in modern engines, such as direct fuel-injection engines. The increased stability ensures that the molecule can work under much tougher engine conditions by resisting thermal breakdown better than conventional cleaning additives.

Shell developed the new fuel with the consumer in mind, knowing that in today's challenging economy consumers are looking to preserve one of their largest investments - their vehicles. They also are looking to get the most out of every drop of gasoline. Shell worked very closely with automotive manufacturers to gain insight into current and future engine technologies. These insights along with fuels technology leadership and a strong research and development program help Shell continually improve its products.

Additionally, the new formula is proven to prevent build-up of gunk more effectively than gasolines containing only the minimum amount of cleaning agents as required by the EPA. The new formula is certified to meet and exceed TOP TIER Gasoline Detergent standards - voluntary standards designated by some of the world's top automakers (Audi, BMW, GM, Honda, Toyota, Volkswagen) to try to raise the bar on fuel quality beyond minimum government criteria.

Shell is supporting the launch of Nitrogen Enriched Gasolines with a national marketing campaign, including national TV, radio and online advertising, as well as point-of-purchase marketing at Shell-branded stations. The new campaign builds on the current "Passionate Experts" platform, focusing on the company's commitment to fuel quality and passion for developing innovative new products, helping consumers get the most out of every drop.

For additional information on Shell Nitrogen Enriched Gasolines, visit www.passionate-experts.shell.com.

*EVENT PHOTOS AVAILABLE UPON REQUEST*

Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the refining, transportation and marketing of fuels, and Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the refining, transportation and marketing of fuels, and has a network of more than 6,000 branded gasoline stations in the Western United States. Shell Oil Company is a 50 percent owner of Motiva Enterprises LLC, along with Saudi Refining, Inc. Motiva Enterprises LLC refines and markets branded products through more than 8,200 branded stations in the Eastern and Southern United States. Shell Oil Company is an affiliate of the Shell Group [(NYSE: RDS.A) and (NYSE: RDS.B)]. For more information, please visit www.shell.com.

Disclaimer statement

This announcement contains forward-looking statements concerning the financial condition, results of operations and businesses of Royal Dutch Shell. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements. Forward-looking statements are statements of future expectations that are based on management's current expectations and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in these statements. Forward-looking statements include, among other things, statements concerning the potential exposure of Royal Dutch Shell to market risks and statements expressing management's expectations, beliefs, estimates, forecasts, projections and assumptions. These forward-looking statements are identified by their use of terms and phrases such as ''anticipate'', ''believe'', ''could'', ''estimate'', ''expect'', ''intend'', ''may'', ''plan'', ''objectives'', ''outlook'', ''probably'', ''project'', ''will'', ''seek'', ''target'', ''risks'', ''goals'', ''should'' and similar terms and phrases. There are a number of factors that could affect the future operations of Royal Dutch Shell and could cause those results to differ materially from those expressed in the forward-looking statements included in this Report, including (without limitation): (a) price fluctuations in crude oil and natural gas; (b) changes in demand for the Group's products; (c) currency fluctuations; (d) drilling and production results; (e) reserve estimates; (f) loss of market and industry competition; (g) environmental and physical risks; (h) risks associated with the identification of suitable potential acquisition properties and targets, and successful negotiation and completion of such transactions; (i) the risk of doing business in developing countries and countries subject to international sanctions; (j) legislative, fiscal and regulatory developments including potential litigation and regulatory effects arising from recategorisation of reserves; (k) economic and financial market conditions in various countries and regions; (l) political risks, project delay or advancement, approvals and cost estimates; and (m) changes in trading conditions. All forward-looking statements contained in this presentation are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. Readers should not place undue reliance on forward-looking statements. Each forward-looking statement speaks only as of the date of this presentation, May 4, 2006. Neither Royal Dutch Shell nor any of its subsidiaries undertake any obligation to publicly update or revise any forward-looking statement as a result of new information, future events or other information. In light of these risks, results could differ materially from those stated, implied or inferred from the forward-looking statements contained in this document.

The United States Securities and Exchange Commission (SEC) permits oil and gas companies, in their filings with the SEC, to disclose only proved reserves that a company has demonstrated by actual production or conclusive formation tests to be economically and legally producible under existing economic and operating conditions. We use certain terms in this presentation, such as "oil in place" that the SEC's guidelines strictly prohibit us from including in filings with the SEC. U.S. Investors are urged to consider closely the disclosure in our Form 20-F, File No 1-32575 and disclosure in our Forms 6-K file No, 1-32575, available on the SEC website www.sec.gov. You can also obtain these forms from the SEC by calling 1-800-SEC-0330.

SOURCE Shell Oil Company



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