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National Press Release
![]() | Shell Rolls Out All-New Shell Nitrogen Enriched Gasolines With Free Fill-UpsPublished 2009-03-06 06:30By Shell Oil Company |


Spring Cleaning Starts Early with Gasoline that Cleans and Protects
Consumers lined up in their vehicles for an opportunity to try the new fuel (at no cost) in top commuter markets, including
"With Spring approaching, people sometimes forget that their vehicle engines need a 'spring clean-up' too," said
NITROGEN ENRICHED FUEL SPARKS SPRING CLEAN-UP
With spring on its way, there's no better time to get a head start on cleaning vehicle engines with Shell Nitrogen Enriched Gasolines. Nitrogen is a key ingredient of the gasoline's active cleaning molecule, which is significantly more stable at higher temperatures common in modern engines, such as direct fuel-injection engines. The increased stability ensures that the molecule can work under much tougher engine conditions by resisting thermal breakdown better than conventional cleaning additives.
Shell developed the new fuel with the consumer in mind, knowing that in today's challenging economy consumers are looking to preserve one of their largest investments - their vehicles. They also are looking to get the most out of every drop of gasoline. Shell worked very closely with automotive manufacturers to gain insight into current and future engine technologies. These insights along with fuels technology leadership and a strong research and development program help Shell continually improve its products.
Additionally, the new formula is proven to prevent build-up of gunk more effectively than gasolines containing only the minimum amount of cleaning agents as required by the EPA. The new formula is certified to meet and exceed TOP TIER Gasoline Detergent standards - voluntary standards designated by some of the world's top automakers (Audi, BMW, GM, Honda, Toyota, Volkswagen) to try to raise the bar on fuel quality beyond minimum government criteria.
Shell is supporting the launch of Nitrogen Enriched Gasolines with a national marketing campaign, including national TV, radio and online advertising, as well as point-of-purchase marketing at Shell-branded stations. The new campaign builds on the current "Passionate Experts" platform, focusing on the company's commitment to fuel quality and passion for developing innovative new products, helping consumers get the most out of every drop.
For additional information on Shell Nitrogen Enriched Gasolines, visit www.passionate-experts.shell.com.
*EVENT PHOTOS AVAILABLE UPON REQUEST*
Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the refining, transportation and marketing of fuels, and Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the refining, transportation and marketing of fuels, and has a network of more than 6,000 branded gasoline stations in the
Disclaimer statement
This announcement contains forward-looking statements concerning the financial condition, results of operations and businesses of
The United States Securities and Exchange Commission (SEC) permits oil and gas companies, in their filings with the SEC, to disclose only proved reserves that a company has demonstrated by actual production or conclusive formation tests to be economically and legally producible under existing economic and operating conditions. We use certain terms in this presentation, such as "oil in place" that the SEC's guidelines strictly prohibit us from including in filings with the SEC. U.S. Investors are urged to consider closely the disclosure in our Form 20-F, File No 1-32575 and disclosure in our Forms 6-K file No, 1-32575, available on the SEC website www.sec.gov. You can also obtain these forms from the SEC by calling 1-800-SEC-0330.
SOURCE Shell Oil Company








