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National Press Release

Should we give GM and Chrysler another chance? "Bailout billions" could be much more effective with less public risk, expert advises

Published 2009-03-03 10:17
By Automall Network

FORT LAUDERDALE, FL, March 3 /PRNewswire/ - "No matter how much money you throw at the automakers, that won't solve the problem. It will actually make things worse" says Viraf Baliwalla, a consumer advocate for car buyers and founder of Automall Network (www.automallnetwork.com) a professional vehicle buying service. "But there is a less risky solution".

He compares the auto industry crisis to that of a patient in desperate need of a blood transfusion. "If you don't cauterize the wound, the patient will lose all of their own blood plus any new blood administered" he says.

Baliwalla believes that giving the automakers more money without fixing the root of the problem is like extending their life support in the hopes that they will heal themselves over time.

"It is only extending their lifeline so they can cut expenses and staff while shifting the payroll burden off their books to the taxpayers' unemployment benefits tab. You can only cut costs so far. If nobody is buying, no matter how much you cut, you'll still operate at a loss and eventually go bankrupt. Ultimately, the cost will be a lot higher for all involved" he says.

North American car and truck production has plummeted 40% just in the first 7 weeks of 2009 versus the same period in 2008, from 2,157,688 units down to 886,614. Therein lies the root of the problem - consumers are not buying. Consumer confidence is at an all-time low and with the impending doom and gloom stories, who would want to risk their hard earned money to buy a GM or Chrysler product? Get people buying again and you solve the problem by increasing sales which creates profit ... and jobs.

"If this is basic business common sense, then why are we throwing good public money at companies that have no plan on how to increase sales, only plans on how to cut costs" he asks.

Baliwalla suggests a multi-pronged approach to stabilize the problem where efforts come from all sides:

    -  Auto manufacturers:
       -  Who would buy a new GM or Chrysler vehicle with the impending fear
          of bankruptcy? What good is a 3 year bumper to bumper warranty when
          there are no dealerships to service the vehicles and when the
          manufacturer isn't around to honor it. Manufacturers should include
          a fully insured third party warranty with every new vehicle. This
          would give more peace of mind that even if GM or Chrysler went
          broke, my vehicle is still covered. It would also allow third party
          warranty companies and independent garages to increase jobs.
          Manufacturers would prefer to channel the business only into their
          dealerships however what is the worse of two evils - forcing
          consumers into dealerships that may soon be vacant or increasing
          sales potential of vehicles with dealerships still probably getting
          a large chunk of the repair business?
       -  Compensate the CEO and top brass with limited but reasonable
          salaries and put greater weight on bonuses based on bringing the
          company back to profitability. Then, keep the structure that way.
          If the top management isn't confident in themselves to turn things
          around, why are they still there taking a big paycheck?

    -  Governments:
       -  Replace the bailouts with matching manufacturer rebates to
          consumers. This will make vehicles more affordable and help lower
          income earners pass credit requirements to get money flowing. (ie:
          a Chevy Malibu is advertised for about $22,000 with approximately
          $4000 in manufacturer rebates. If the government matches the
          rebate, it then costs only $14,000 for a brand new midsize vehicle.
          Now it becomes affordable for more people)
       -  Give them a small lifeline if needed to implement these changes but
          mitigate the risks. If consumers still aren't buying because they
          don't like the product, then the company will eventually go broke
          anyways but for different reasons than the economy. At least you
          haven't thrown away good money after bad

    -  Unions:
       -  Cost of labor is too high. The reality is that costs have to come
          down for the manufacturers to survive and thus be able to keep you
          employed
       -  Eliminate job protection for underperforming workers. Union or no
          union, if someone doesn't perform or doesn't take pride in their
          work, they shouldn't be working there. This is costing your
          employer and ultimately costing everyone

    -  Consumers:
       -  Buy, but buy smart. Live within your means and don't let higher
          debt for a fancier vehicle get the better of you.

Automall Network is a Professional Vehicle Buying Service that shops for the best deals and negotiates on behalf of their buyer clients. Automall Network services consumer and insurance company clients throughout North America. It's founder, Viraf Baliwalla, is a consumer advocate for car buyers. Automall Network is a member of the Florida Independent Automobile Dealers Association. For media enquiries, contact Viraf Baliwalla at (954) 537-3155 ext 303 or (866) 310-8701 ext 303 or via email at viraf@automallnetwork.com

SOURCE Automall Network



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