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National Press Release
 | Ford Reports February SalesPublished 2009-03-03 12:00By Ford Motor Company |
- Ford, Lincoln and Mercury February sales totaled 96,044, down 48
percent compared with a year ago.
- Ford's Czubay: "We're focused on building a foundation for future
growth."
- Ford continues to align production and inventories with demand.
- February inventories totaled 405,000 vehicles.
- Ford announces second quarter North American production plan.
"The economic and competitive environment remains challenging," said
Ford's next generation mid-size cars - the 2010 Ford Fusion and
Tonight, Ford will introduce the Fusion to a national TV audience during "American Idol."
U.S. Inventories
At the end of February, Ford,
North American Production
In the second quarter 2009, the company plans to produce 425,000 vehicles (135,000 cars and 290,000 trucks). In the second quarter 2008, the company produced 685,000 vehicles (237,000 cars and 448,000 trucks).
"A key element of our strategy to build our reputation and improve resale values is to align our production with consumer demand," said Czubay. "Our disciplined approach to the market in these challenging times helps us to minimize costly incentives which erode brand value."
Note: The sales data included in this release and the accompanying tables are based largely on data reported by dealers representing their sales to retail and fleet customers.
About Ford Motor Company
Ford Motor Company (NYSE: F), a global automotive industry leader based in
FORD MOTOR COMPANY FEBRUARY 2009 U.S. SALES
-------------------------------------------
February Year-To-Date
-------- % ------------ &
2009 2008 Change 2009 2008 Change
---- ---- ------ ---- ---- ------
Sales By Brand
Ford 84,422 164,915 -48.8 163,744 295,989 -44.7
Lincoln 5,633 9,573 -41.2 11,724 17,558 -33.2
Mercury 5,989 10,806 -44.6 11,172 20,102 -44.4
----- ------ ------ ------
Total Ford, Lincoln
and Mercury 96,044 185,294 -48.2 186,640 333,649 -44.1
Volvo 3,356 7,505 -55.3 6,266 15,541 -59.7
----- ----- ----- ------
Total Ford Motor
Company 99,400 192,799 -48.4 192,906 349,190 -44.8
Ford, Lincoln and Mercury
Sales By Type
Cars 34,678 58,585 -40.8 63,385 102,844 -38.4
Crossover Utility
Vehicles 21,993 33,846 -35.0 42,140 63,526 -33.7
Sport Utility Vehicles 5,439 19,033 -71.4 12,722 34,431 -63.1
Trucks and Vans 33,934 73,830 -54.0 68,393 132,848 -48.5
------ ------ ------ -------
Total Trucks 61,366 126,709 -51.6 123,255 230,805 -46.6
------ ------- ------- -------
Total Vehicles 96,044 185,294 -48.2 186,640 333,649 -44.1
FORD BRAND FEBRUARY 2009 U.S. SALES
-----------------------------------
February Year-To-Date
-------- % ------------ &
2009 2008 Change 2009 2008 Change
---- ---- ------ ---- ---- ------
Crown Victoria 3,272 3,894 -16.0 4,918 8,325 -40.9
Taurus 3,290 4,789 -31.3 4,995 8,969 -44.3
Fusion 7,603 14,980 -49.2 15,755 24,163 -34.8
Focus 9,904 16,302 -39.2 17,673 27,902 -36.7
Mustang 2,990 7,752 -61.4 5,934 14,297 -58.5
----- ----- ----- ------
Ford Cars 27,059 47,717 -43.3 49,275 83,656 -41.1
Flex 2,352 0 NA 4,811 0 NA
Edge 5,214 11,638 -55.2 10,187 22,526 -54.8
Escape 10,090 14,192 -28.9 18,450 25,383 -27.3
Taurus X 1,160 2,154 -46.1 2,039 4,388 -53.5
----- ----- ----- -----
Ford Crossover
Utility Vehicles 18,816 27,984 -32.8 35,487 52,297 -32.1
Expedition 1,564 6,296 -75.2 3,941 11,259 -65.0
Explorer 3,073 9,452 -67.5 6,760 16,669 -59.4
----- ----- ----- ------
Ford Sport Utility
Vehicles 4,637 15,748 -70.6 10,701 27,928 -61.7
F-Series 23,614 52,548 -55.1 48,851 93,673 -47.8
Ranger 3,597 7,431 -51.6 6,410 12,977 -50.6
Econoline/Club Wagon 6,349 12,866 -50.7 12,205 24,199 -49.6
Low Cab Forward 10 70 -85.7 29 149 -80.5
Heavy Trucks 340 551 -38.3 786 1,110 -29.2
--- --- --- -----
Ford Trucks and Vans 33,910 73,466 -53.8 68,281 132,108 -48.3
------ ------ ------ -------
Ford Brand 84,422 164,915 -48.8 163,744 295,989 -44.7
LINCOLN BRAND FEBRUARY 2009 U.S. SALES
--------------------------------------
February Year-To-Date
-------- % ------------ &
2009 2008 Change 2009 2008 Change
---- ---- ------ ---- ---- ------
MKS 1,346 0 NA 2,881 0 NA
MKZ 1,145 3,531 -67.6 2,706 6,243 -56.7
Town Car 1,084 1,306 -17.0 1,594 1,512 5.4
MKX 1,669 2,819 -40.8 3,404 5,845 -41.8
Navigator 365 1,553 -76.5 1,027 3,218 -68.1
Mark LT 24 364 -93.4 112 740 -84.9
-- --- --- ---
Lincoln Brand 5,633 9,573 -41.2 11,724 17,558 -33.2
MERCURY BRAND FEBRUARY 2009 U.S. SALES
--------------------------------------
February Year-To-Date
-------- % ------------ &
2009 2008 Change 2009 2008 Change
---- ---- ------ ---- ---- ------
Grand Marquis 1,433 2,549 -43.8 2,158 4,512 -52.2
Sable 1,271 938 35.5 1,753 1,924 -8.9
Milan 1,340 2,544 -47.3 3,018 4,997 -39.6
Mariner 1,508 3,043 -50.4 3,249 5,384 -39.7
Mountaineer 437 1,732 -74.8 994 3,285 -69.7
--- ----- --- -----
Mercury Brand 5,989 10,806 -44.6 11,172 20,102 -44.4
VOLVO BRAND FEBRUARY 2009 U.S. SALES
------------------------------------
February Year-To-Date
-------- % ------------ &
2009 2008 Change 2009 2008 Change
---- ---- ------ ---- ---- ------
S40 491 930 -47.2 891 2,449 -63.6
V50 128 157 -18.5 264 320 -17.5
S60 273 1,310 -79.2 548 3,023 -81.9
S80 671 1,270 -47.2 1,144 2,135 -46.4
V70 71 214 -66.8 162 381 -57.5
XC60 235 0 NA 235 0 NA
XC70 369 933 -60.5 839 1,898 -55.8
XC90 665 1,887 -64.8 1,238 3,805 -67.5
C70 253 471 -46.3 525 846 -37.9
C30 200 333 -39.9 420 684 -38.6
--- --- --- ---
Volvo Brand 3,356 7,505 -55.3 6,266 15,541 -59.7
SOURCE Ford Motor Company
