National Press Release

Interface Kit for Automatic Transmission, Push-To-Start BMW Models Permits Installation of Remote Start

VISTA, Calif., Feb. 25 /PRNewswire-FirstCall/ -- Directed Electronics, a business unit of DEI Holdings, Inc. (Symbol: DEIX) is pleased to announce the immediate availability of the KIBMW Immobilizer Interface, which permits the addition of remote start to BMW push-to-start models with automatic transmission.

(Logo: http://www.newscom.com/cgi-bin/prnh/20020424/DIRECTLOGO)

The KIBMW electronic key interface is specifically designed for 2006 through 2008 model year 3-series and 5-series BMWs. Until now, it was extremely difficult to install vehicle security and remote start in these BMWs due to the original equipment manufacturer's use of ribbon cables at the ignition switch. The new KIBMW interface from Directed greatly eases the install of remote start in these vehicles and opens an entirely new market for our customers.

The KIBMW (MSRP $349) installs in series with the factory harness without modifying the BMW's wiring. This interface provides brake interface and allows smooth key takeover.

An XPRESSKIT DLPK CANBUS Multi Door Lock and Transponder Interface (sold separately) controls locks and convenience features and provides tachometer output. When combined with the KIBMW, these two XPRESSKIT interfaces provide a complete OEM integration solution, allowing a state-of-the-art Viper, Python, Clifford or any of our other security and remote start systems (sold separately) to seamlessly integrate with the vehicle.

For more information about KIBMW and DLPK, please visit www.xpresskit.com. Information about Viper, Python and Clifford security & remote start systems can be found at www.directed.com

About DEI Holdings, Inc.

Headquartered in Southern California, DEI Holdings, Inc. is the parent company of some of the most respected brands in the consumer electronics industry. DEI Holdings is the largest designer and marketer in North America of premium home theater loudspeakers (sold under the Polk Audio(R) and Definitive Technology(R) brand names), and consumer-branded vehicle security and remote start systems (sold under Viper(R), Clifford(R), Python(R), Autostart(R) and other brand names). DEI Holdings is also a supplier of mobile audio sold principally under both the Polk Audio and Orion(R) brand names, and digital OEM Integration products sold under the XPRESSKIT(R) brand name. DEI Holdings markets its broad portfolio of products through many channels including leading national retailers and specialty chains throughout North America and around the world. Founded in 1982, the company has operations in California, Maryland, Canada, Europe and Asia. For more information, please visit www.deiholdings.com.

Other trademarks, service marks and trade names appearing in this release including BMW are the property of their respective holders.

SOURCE Directed Electronics