National Press Release

Will Be Optional Feature In Models Sold Outside U.S.

NORTHVILLE, Mich., Feb. 23 /PRNewswire-FirstCall/ -- Amerigon Incorporated (Nasdaq: ARGN), a leader in developing and marketing products based on advanced thermoelectric (TE) technologies, today announced that that its proprietary Climate Control Seat(TM) (CCS(TM)) system will be offered for the front seats in the new 2010 Jaguar XK-Series sport coupe and convertible, which is expected to be in U.S. showrooms this summer.

The new heated and cooled seat feature is standard on all XK Portfolio derivatives worldwide. The XK Portfolio is a new derivative in the XK range, introduced at 2010MY, featuring very high levels of equipment and a 5.0 naturally aspirated engine.

The feature is optional on other derivatives, although some markets have chosen to offer it as standard equipment. An example is the U.S. where the heated and cooled seat feature is standard on all 2010MY XKs.

The Jaguar XK-Series features all-new V8 engines delivering more power and performance with greater efficiency, even more dramatic looks, interior enhancements like CCS, advanced lightweight aluminum body structure and a wider range of models.

CCS, the premier actively heated and cooled seat system in the global automotive seat market, delivers year-round comfort to automotive seat occupants by providing both active heating and cooling. The system is completely independent of the automobile's heating and air conditioning system and does not reduce power available to the engine. It also emits no CFCs or other gases and is completely friendly to the environment.

"Jaguar is an important and prestigious brand admired all over the world and has always stood for luxury, styling and performance," Amerigon President and Chief Executive Officer Daniel R. Coker said. "The Jaguar designers and engineers have produced a sports car that utilizes advanced technologies at a higher level than ever before, and we are proud that CCS has been chosen to be a part of this. We consider the selection of CCS for the XK Series to be another important milestone in our relationship with Jaguar."

Other vehicles from Jaguar that offer CCS are the Jaguar XJ and Jaguar XF.

About CCS

In the CCS system, which is built around Amerigon's highly-efficient, solid-state thermoelectric device, air is forced through the heat pump and thermally conditioned in response to electronic switch input from the seat occupant. The conditioned air circulates by a specially designed fan through ducts in the seat cushion and seat back, so that the surface can be heated or cooled. Each seat has individual electronic controls to adjust the level of heating or cooling. CCS substantially improves comfort compared with conventional air conditioners by focusing the cooling directly on the passenger through the seat, rather than waiting until ambient air cools the seat surface behind the passenger.

Amerigon is the largest supplier of TE systems for cars, with more than 4.5 million thermoelectric-based seat systems sold.

About Amerigon

Amerigon (NASDAQ: ARGN) develops products based on its advanced, proprietary, efficient thermoelectric (TE) technologies for a wide range of global markets and heating and cooling applications. The Company's current principal product is its proprietary Climate Control Seat(TM) (CCS(TM)) system, a solid-state, TE-based system that permits drivers and passengers of vehicles to individually and actively control the heating and cooling of their respective seats to ensure maximum year-round comfort. CCS, which is the only system of its type on the market today, uses no CFCs or other environmentally sensitive coolants. Amerigon maintains sales and technical support centers in Southern California, Detroit, Japan, Germany, England and Korea.

Certain matters discussed in this release are forward-looking statements that involve risks and uncertainties, and actual results may be different. Important factors that could cause the Company's actual results to differ materially from its expectations in this release are risks that sales may not significantly increase, additional financing, if necessary, may not be available, new competitors may arise and adverse conditions in the automotive industry may negatively affect its results. The liquidity and trading price of its common stock may be negatively affected by these and other factors. Please also refer to Amerigon's Securities and Exchange Commission filings and reports, including, but not limited to, its Form 10-K for the year ended December 31, 2008.

    Contact:    Allen & Caron Inc
                Jill Bertotti (investors)
                jill@allencaron.com
                Len Hall (media)
                len@allencaron.com
                (949) 474-4300

SOURCE Amerigon Incorporated