National Press Release

CHICAGO, Feb. 20 /PRNewswire/ -- Professor Vinny Boombatz of the Dangerfield Institute has presented Chicago Auto Show officials with a study that implies that seven of the displays now staged on the McCormick Place can positively impact those with Seasonal Automotive Affective Disorder (SAAD).

"We have found that the lighting in these displays have the proper spectral wavelength to help bring about a positive physiological phenomenon known as 'a smile,'" said Boombatz. "The most amazing thing is that the displays are inside a building where it is a constant 72 degrees with no snow, rain, slush, ice -- or even the heartbreak of Psoriasis -- to negatively interfere with a show patron's ability to receive this positive homeopathic phenomenon."

Show officials were pleased with the findings of Dr. Boombatz's study, further noting the plentiful covered and underground parking at McCormick Place and in the huge Millennium Park lots near McCormick Place.

"He's one of the giants of the industry," said Mark Scarpelli, chairman of the 2009 Chicago Auto Show. "While we wish his study had been released prior to the opening of our show, we're thrilled that during our show's closing weekend, patrons will still be able to take advantage of the benefits of 'The Bright Lights' in our displays, and not even have to deal with tough conditions to get here."

Some media may try -- in the interests of an attempted ratings boost -- to employ the tired, weary practice of warning viewers and listeners of impending doom, replete with advisories to buy water, food, bread and praying the Rosary based on a couple inches of snow.

"Aren't we Chicagoans?" said Scarpelli. "Aren't we made of tougher stuff? Aren't we the ones who first said, 'It ain't over 'til we say it's over?' We say heck yeah, we are! And now we have the findings of a renowned scientist to further motivate people to visit the auto show and help them cure this terrible condition. And who knows, if they happen to see a shiny new car or truck they like while they're here, that wouldn't be the worst thing in the world, either, would it?"

Prof. Boombatz concluded, "I generally take public transportation to the auto show, but for those don't, the McCormick Place lots get plowed as if they were on the Mayor's list of favorites!"

The Chicago Auto Show is open Friday until 10 p.m., and will open Saturday and Sunday at 10 a.m. and close at 10 p.m. Saturday night and 8 p.m. on Sunday, the show's final day. For advance ticket sales, celebrity and sports star appearances times, and more information, please visit www.ChicagoAutoShow.com

SOURCE Chicago Automobile Trade Assoc.