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National Press Release
 | Auto Parts Inventory Management Innovation Increases Inventory Effectiveness and Savings Through Repair Shop Ticket AnalysisPublished 2009-02-17 08:00By Lang Marketing |
Zip codes of vehicles and the outlets where they are repaired differ over 60% of the time. This significant market dynamic is not addressed by most current auto parts inventory management systems. Based on tens of millions of shop tickets from independent (non-dealer) repair outlets nationwide, Shop Ticket Intelligence(TM), a powerful new aftermarket resource from Lang Marketing, enables auto parts manufacturers, distributors, and retailers to tailor auto parts inventories to the zip codes of repair facilities where products are installed, according to specific automotive parts and vehicle characteristics. This can lead to substantial inventory savings and more effective vehicle coverage per-dollar of inventory investment.
With more than
Incorrect Assumption about Auto Parts Use by Zip Code
Most current methods of analyzing auto parts use by zip code, and other geographic locators, are based on vehicle zip codes. Underlying these methodologies is the erroneous assumption that vehicles are repaired in the same zip code where they are registered.
In fact, over 60% of vehicle zip codes and repair outlet zip codes differ, and approximately 40% of automotive repair is conducted over 15 miles from the zip code of the vehicle.
Vehicles More Often Repaired In Different Zip Codes
Foreign vehicles (imports and transplants) are more often repaired at an outlet in a zip code different from the driver's zip code than are domestic cars and light trucks. The same is true of newer vehicles, particularly those six years and younger, as well as cars versus light trucks.
Greater Inventory Effectiveness and Savings
Shop Ticket Intelligence(TM) from Lang Marketing provides auto parts manufacturers, distributors, and retailers a new and powerful means of improving vehicle coverage per-dollar of inventory investment.
SOURCE Lang Marketing
