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National Press Release

New 2010 Ford Harley-Davidson F-150: Tough Truck With Cool Attitude

Published 2009-02-10 00:01
By Ford Motor Company
-- 2010 Ford Harley-Davidson(TM) F-150 features a new, bold front fascia and grille along with a premium interior and model-specific ornamentation
-- Sport suspension and standard 22-inch polished, forged aluminum wheels and tires complement refined ride of the new Harley-Davidson F-150 edition

CHICAGO, Feb. 10 /PRNewswire-FirstCall/ -- The 2010 Ford Harley-Davidson(TM) F-150 delivers a new standard of "custom cool," combining the smooth handling and legendary durability of America's best-selling truck with the authentic styling of Harley-Davidson, the industry leader in motorcycles.

This marks the 14th Harley-Davidson edition of an F-Series truck and latest in a line of Ford Harley-Davidson F-Series models dating back to 2000.

"Our successful co-branding, unmatched in the industry, offers customers true specialized truck luxury," said Derrick Kuzak, Ford's group vice president of Global Product Development. "Just like with our other associations, we've linked with an industry leader to offer the best of the best."

The successful collaboration has produced eight F-150 models, as well as six Super Duty F-250, F-350, and in 2009, the first Harley-Davidson F-450 edition truck. The 2010 Ford Harley-Davidson F-150 is the first Harley-Davidson edition vehicle built off the award-winning new 2009 Ford F-150.

"This truck builds on the legacy of toughness that's been the hallmark of the Ford F-Series brand," said Matt O'Leary, chief engineer. "Now we're giving customers more of everything they love with the best F-150 and the boldest Harley-Davidson F-150 ever."

The 2010 Ford Harley-Davidson F-150 exterior offers a bold front fascia and six-bar shaped billet style grille and boasts specialized forged aluminum and Harley-Davidson(R) chrome badging. The truck will have a lowered appearance because of a fully integrated deployable running board.

Also standard are 22-inch low-profile performance tires - the largest in the F-Series lineup - and Euroflange forged wheels with a polished and painted center wheel cap. The paint selection is classic Harley-Davidson - Tuxedo Black and the first Ford application of Lava, a deep maroon with three-color metal flake.

The interior is customized to appeal to the truck buyer who appreciates the attention to detail, with a distinct tie-in between interior and exterior.

About the F-150

The 2010 Ford Harley-Davidson F-150 is equipped with a 5.4-liter three-valve engine, which is rated up to 320 horsepower and 390 ft.-lbs. of torque and mated to a six-speed automatic transmission with a sport-tuned exhaust and a top speed of 115 mph.

The truck is available with 4x2 or an optional all-wheel drive, which features settings of 4x2, AWD and 4x4 high, unique to the Harley-Davidson F-150. All 2010 Ford Harley-Davidson F-150 models will be SuperCrews.

About Ford Motor Company

Ford Motor Company (NYSE: F), a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 213,000 employees and about 90 plants worldwide, the company's wholly owned brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information, visit www.ford.com.

About Harley-Davidson

Harley-Davidson, Inc. is the parent company for the group of companies doing business as Harley-Davidson Motor Company, Buell Motorcycle Company and Harley-Davidson Financial Services. Harley-Davidson Motor Company produces heavyweight street, custom and touring motorcycles and offers a complete line of motorcycle parts, accessories, apparel and general merchandise. As a subsidiary of Harley-Davidson, Inc., Buell Motorcycle Company produces sport motorcycles in addition to motorcycle parts, accessories and apparel. Harley- Davidson Financial Services, Inc. provides wholesale and retail financing and insurance programs to Harley-Davidson/Buell dealers and customers.

SOURCE Ford Motor Company



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