National Press Release

- Increased Sales Maintains Momentum of 2008 National Sales Results -

CHERRY HILL, N.J., Feb. 6 /PRNewswire/ -- Subaru of America, Inc.'s Mid-Atlantic sales region today announced a 4-percent sales increase, year-over-year, for the month of January. This jump mirrors Subaru of America's national year-to-date sales, which are up 8-percent over January 2008. January's increased sales continue a trend started by the company in 2008, when Subaru was the only full-line manufacturer to end the year with positive sales.

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Mid-Atlantic regional sales for Subaru, like sales across the nation, are driven by strong results for the 2009 Subaru Forester. In the region, sales totaled 1762 units, up 4.3-percent, led by the Forester, which experienced a 38.8-percent gain over January 2008. The Subaru Impreza also posted tremendous gains with a 22-percent increase over January 2008.

Accolades for Subaru continue to accrue; with the Subaru Forester being named 2009 Motor Trend Sport/Utility of the Year and winning the R.L. Polk award for consumer loyalty in the Compact SUV category. In a nod to the company's national marketing efforts, Subaru of America was awarded the title Automotive Marketer of the Year by Mediapost.com.

"Despite tough economic times, Subaru of America is bucking the trend -- both nationally and within the Mid-Atlantic Region -- by continuing to post positive sales," notes Bill Cyphers, Mid-Atlantic regional vice president of Subaru of America, Inc. "Our dealers continue to provide an exceptional car-buying experience. Subaru owners are some of the most loyal in the industry, and all of that combines with an excellent product line to give us a rare bit of good news coming out of the car business these days."

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru makes the best-selling All-Wheel Drive car sold in America based on R.L. Polk & Co. new vehicle retail registration statistics calendar year-end 2007. In addition, Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife Habitat by the National Wildlife Federation. For additional information visit www.subaru.com.

    Contact:
    Heather Ward
    Subaru of America, Inc.
    856-488-5093
    hward@subaru.com

    Michael McHale
    Subaru of America, Inc.
    856-488-3326
    mmchale@subaru.com

SOURCE Subaru of America, Inc.