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National Press Release

Deloitte Debate: Does the Downturn Put Energy Efficiency on the Back Burner?

Published 2009-02-05 10:00
By Deloitte Consulting LLP

NEW YORK, Feb. 5 /PRNewswire/ --


    What:      Energy Efficiency: Crisis or Catalyst? Does the Downturn Put
               Energy Efficiency on the Back Burner, or Create a Catalyst for
               Change?

    Who:       David Fornari, principal, Deloitte Consulting LLP

    When:      Available immediately

    Where:     www.deloitte.com/us/energydebate

    Details:   In the face of a severe economic crisis, many companies could
               find themselves putting energy on the back burner. But is that
               really the right move?

               "Environmental concerns and skyrocketing oil prices showed
               companies in every industry just how big an impact energy can
               have on their businesses," said David Fornari, leader of
               Deloitte's Energy & Resources group. "Executive attention has
               shifted in recent months, thanks to sharp declines in energy
               prices and increasing problems with the overall economy.
               However, the longer-term importance of energy efficiency
               remains unchanged."

               Fornari noted that few expect the cost of oil and other forms
               of energy to stay at their current depressed levels forever.
               Some companies view rising energy costs as an unavoidable cost
               of doing business. He said that it does not have to be that
               way.  Forward-thinking organizations recognize that energy is
               a strategic input that can - and should - be actively managed
               and controlled. Fornari mentioned the following benefits:

    --  Cost savings from reduced energy usage - in addition to the immediate
        benefits, energy efficiency can provide a competitive advantage if it
        reduces a company's cost structure and energy is positioned as a
        strategic business input.
    --  Strategic positioning - As the Obama administration begins to make its
        mark on economic policy, market changes, such as carbon footprint
        regulations and government incentives for alternative energy and
        conservation, will likely recast the rules.
    --  Long-term cost control - Improved energy efficiency can also help keep
        future energy prices in check by enabling energy providers to meet
        market demand without having to spend a lot of money building new
        plants.

Mark Gardner, a principal with Deloitte Consulting and Automotive and Industrial Products leader and Daryl Jackson, a director with Deloitte Consulting and a Deloitte Federal Services practitioner, also mentioned the following sector views, respectively:

    --  Automotive industry -- Energy efficiency and sustainability related to
        new vehicle technologies is a critical component of the industry's
        remaking.
    --  Public Sector -- Even organizations with large fleets of
        alternative-fuel vehicles cannot remove the need for caution based on
        their sheer size. Like auto manufacturers, an organization or agency
        could face steep risks if it places too large of a bet on the wrong
        emerging technology.

To view Fornari's, Gardner's and Jackson's points and counterpoints around these energy efficiency issues, please go to www.deloitte.com/us/energydebate. This topic is one in a series of Deloitte Debates that examine today's pressing business issues from multiple perspectives. New debate topics are added weekly.

To speak with Fornari, Gardner and Jackson about these issues, please contact John La Place at +1 212-492-4267, or jlaplace@deloitte.com.

About Deloitte

As used in this document, "Deloitte" means Deloitte Consulting LLP and Deloitte Services LP, separate subsidiaries of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.

SOURCE Deloitte Consulting LLP



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