National Press Release

Company Records Second Best January Sales Ever with 3.5-Percent Increase

IRVINE, Calif., Feb. 3 /PRNewswire/ -- Kia Motors America (KMA) today announced January sales of 22,096 units - an increase of 3.5 percent over January of 2008 and the second best January in the company's history. January sales were led by Sorento and Sportage, both posting significant increases over the same period last year.

2009 Product Line

Kia Motors America offers a dynamic and diverse product line of 11 vehicles to meet the needs of all lifestyles. The 2009 vehicle line features the functional Rondo CUV and award-winning Sedona minivan along with a wide variety of popular passenger cars, including the refined Amanti full size sedan, purposeful Optima mid size sedan, versatile and compact Spectra and Spectra5, and sporty yet fuel efficient Rio and Rio5 subcompacts. The vehicle line also features the affordably luxurious Borrego, rugged Sorento and value-packed Sportage SUVs. The Soul will further complement the lineup when it arrives in dealerships this spring.

About Kia Motors America

Kia Motors America (KMA) is the sales, marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 640 dealers throughout the United States. For 2008, KMA recorded its 14th consecutive year of increased U.S. market share. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline "The Power to Surprise."

Kia Motors America is the "Official Automotive Partner of the NBA." Information about Kia Motors America and its full vehicle line-up is available at its Web site - www.kia.com. For media information, including photography, visit www.kiamedia.com.

                        MONTH OF JANUARY          YEAR-TO-DATE
    Model               2009        2008         2009        2008
    Rio                1,656       2,709        1,656       2,709
    Spectra            5,810       4,858        5,810       4,858
    Optima             2,198       3,986        2,198       3,986
    Amanti               183         199          183         199
    Sportage           4,129       3,064        4,129       3,064
    Sorento            3,621       1,213        3,621       1,213
    Sedona             2,570       2,100        2,570       2,100
    Rondo              1,657       3,226        1,657       3,226
    Borrego              272        n/a           272         n/a

    Total             22,096      21,355       22,096       21,355

SOURCE Kia Motors America, Inc.