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National Press Release
![]() | Chrysler LLC Announces January 2009 U.S. SalesPublished 2009-02-03 15:59By Chrysler LLC |


- Dodge Journey sales continued to climb as sales reached 3,092 units.
- Dodge Challenger sales reached 2,757 units, up 6 percent over December 2008.
- Dodge Avenger sales increased 6 percent (2,171 units) versus December 2008.
- The Company finished the month with 359,980 units of inventory, or a 151-day supply. Inventory is down 13 percent compared with January 2008, when it totaled 413,874 units.
"Chrysler LLC received the first
Press emphasized the financial crisis still looms and must be modified to allow dealers to stock more vehicles and to provide customers with the financing to purchase those vehicles. "While the government has made funds available to stimulate the market, these funds carry limitations, including stringent lending guidelines and conduit restrictions. At the same time, many financial lenders are also operating with tighter standards and significantly increased reserves to hold their credit rating. All these factors have limited the amount of funds that the financial institutions can make available to consumers for the purchase of Chrysler vehicles, making it more difficult for us to close sales," he said.
January Sales Highlights
-- Jeep(R) Wrangler sales increased 4 percent (6,362 units) compared to
-- Dodge Journey sales continued to climb as sales reached 3,092 units.
-- Dodge Challenger sales reached 2,757 units, up 6 percent over
-- Dodge Avenger sales increased 6 percent (2,171 units) versus
-- The Company finished the month with 359,980 units of inventory, or a
151-day supply. Inventory is down 13 percent compared with
"Consumer credit, versus consumer demand, influenced our January retail
results. We saw a negative trend in December, we're seeing it again this month
and we could see it for the year. Many more consumers wanted to buy a vehicle
than could qualify for financing under the current credit conditions," said
Chrysler estimated in its submission to Congress last year that the industry would sell 11.1 million units during calendar year 2009. However, the Company currently believes that if the January trend for the SAAR continues, the industry could see 10 million units or fewer sold during the year, due to the reduction of consumer credit and tightening of the lending standards.
-- Dealer retail was down 35 percent, compared to industry retail, which was down 30 percent.
-- Fleet sales dropped 81 percent from last January, as outlined in the Company's viability plan.
-- Inventory reduction and day supply was very helpful to our dealers in reducing floorplan costs.
February Incentives
Chrysler LLC will continue the Employee Pricing Plus Plus program through
February, which offers the employee price to all customers purchasing or
leasing a new 2008 or 2009 Chrysler, Jeep(R) or Dodge vehicle. In addition to
the employee price, customers are eligible for cash discounts of up to
Chrysler LLC U.S. Sales Summary Thru January 2009
Month Sales Vol % Sales CYTD Vol %
Model Curr Yr Pr Yr Change Curr Yr Pr Yr Change
Sebring 1,943 9,178 -79% 1,943 9,178 -79%
300 2,250 7,750 -71% 2,250 7,750 -71%
Crossfire 43 124 -65% 43 124 -65%
PT Cruiser 947 4,762 -80% 947 4,762 -80%
Aspen 886 2,570 -66% 886 2,570 -66%
Pacifica 324 897 -64% 324 897 -64%
Town & Country 4,292 9,091 -53% 4,292 9,091 -53%
CHRYSLER BRAND 10,685 34,372 -69% 10,685 34,372 -69%
Compass 819 2,685 -69% 819 2,685 -69%
Patriot 2,114 4,489 -53% 2,114 4,489 -53%
Wrangler 6,362 6,137 4% 6,362 6,137 4%
Liberty 3,343 8,331 -60% 3,343 8,331 -60%
Grand Cherokee 3,124 7,828 -60% 3,124 7,828 -60%
Commander 1,072 3,666 -71% 1,072 3,666 -71%
JEEP BRAND 16,834 33,136 -49% 16,834 33,136 -49%
Caliber 2,400 10,885 -78% 2,400 10,885 -78%
Avenger 2,171 7,185 -70% 2,171 7,185 -70%
Charger 4,028 7,972 -49% 4,028 7,972 -49%
Challenger 2,757 0 0% 2,757 0 0%
Viper 127 73 74% 127 73 74%
Magnum 27 2,342 -99% 27 2,342 -99%
Dakota 1,459 2,076 -30% 1,459 2,076 -30%
Ram P/U 12,843 19,902 -35% 12,843 19,902 -35%
Journey 3,092 0 0% 3,092 0 0%
Caravan 3,219 8,095 -60% 3,219 8,095 -60%
Durango 502 3,833 -87% 502 3,833 -87%
Nitro 1,530 6,119 -75% 1,530 6,119 -75%
Sprinter 483 1,402 -66% 483 1,402 -66%
DODGE BRAND 34,638 69,884 -50% 34,638 69,884 -50%
TOTAL CHRYSLER LLC 62,157 137,392 -55% 62,157 137,392 -55%
TOTAL CAR 15,747 45,763 -66% 15,747 45,763 -66%
TOTAL TRUCK 46,410 91,629 -49% 46,410 91,629 -49%
Selling Days 26 25 26 25
SOURCE Chrysler LLC








