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National Press Release
![]() | SiRF Gets In Sync With Auto IndustryPublished 2009-02-02 14:13By SiRF Technology Holdings, Inc. |


M/A-COM Technology Solutions' choice of the SiRFDRive2 GPS and dead reckoning technology, already adopted by LG Electronics and Continental Automotive Systems (formerly Motorola ACES), key suppliers to GM's OnStar system, reflects SiRF's continuing commitment to and success in the automotive telematics market. SiRF believes this market, which includes OEM telematics, eCall, mileage-based road tolling systems, advanced driver assistance systems, vehicle location and fleet management, among others, could see accelerating growth rates over next several years as location becomes an integral part of vehicle platforms.
"Bringing 'location awareness' to the whole automotive platform is an
important aspect of our vision to enable vehicle makers to use location not
only for navigation but also for safety, security and other enhanced
commercial location-based applications," said
M/A-COM Technology Solutions' new GPS module integrates a highly accurate SiRF GPS receiver running the SiRFDRive2 GPS dead reckoning software, a specialized GPS antenna, a microprocessor controller and memory, as well as a CAN bus transceiver and connector and associated software to create a "location server" on the vehicle network that literally location-enables the entire vehicle. The SiRFDRive2 software processes individual wheel tick counts, vehicle speed and other critical sensor data the module obtains from the vehicle's CAN bus network, and combines it with GPS satellite signal measurements to calculate highly accurate position, heading and time information available in all environments. The module then makes this information available via the CAN bus throughout the vehicle.
"The first product of its kind, our new networked GPS module gives new
telematics systems the highly accurate location information they need to
deliver a variety of location-based services, including navigation, and
demonstrates to the auto industry a new approach to location-enabling not only
a single system but their entire vehicle platform," said
Bringing SiRFstarIII to Automotive Standards
SiRF has also launched the GSC3e/LPa GPS receiver, the first SiRFstarIII product that is optimized to address auto industry needs. The new SiRF GSC3e/LPa GPS receiver is fully automotive qualified, and opens the door to the more widespread use of the SiRFstarIII architecture by automotive electronics OEMs to provide location information for a variety of in-dash navigation and telematics applications in cars and trucks around the world.
The GSC3e/LPa receiver undergoes the more exacting AEC-Q100 qualification process as well as stricter manufacturing, assembly and testing procedures to meet the tighter automotive quality and reliability standards compared to those for consumer devices. The GSC3e/LPa comes in a larger, automotive- compliant 0.8-mm pitch BGA package to support the high reliability requirements of this market by enabling the use of lower cost substrates and more mature assembly processes. The integrated SiRF GRF3i+ GPS radio's dual-range IF band filter with default 2-MHz bandwidth improves immunity against the near-band RF interference commonly found in electrically noisy vehicle environments, easing the integration into the vehicle platform while preserving GPS signal reception and performance. The GSC3e/LPa receiver also supports SiRF's premium SiRFDRive dead reckoning and SiRFInstantFix fast-start software options.
Availability and Pricing
The SiRF GSC3e/LPa and an evaluation kit are available now in sample quantities. Production volumes are expected later this month. Please contact SiRF for pricing information.
About M/A-COM Technology Solutions
In September of 2008, Cobham acquired the Aerospace & Defense and the Commercial businesses of Tyco Electronics Wireless Systems Segment d.b.a. M/A-COM, Inc. The Commercial business has been incorporated as M/A-COM Technology Solutions and provides innovative RF and microwave design solutions and products including:
* Si, GaAs, AlGaAs, InGaAs, InP and SiGe IC products
* Unique MMIC processes: HMIC(TM), GMIC(TM), MSAG(TM), iHBT(TM)
* In-house design, fabrication, assembly and screening capabilities
* Multiple facilities for improved flexibility and local content
manufacturing
* Design expertise covering the spectrum from RF through millimeter wave
frequencies
* One of the broadest selections of standard and custom products in the
industry
The newly incorporated company has nearly 60 years of experience as an industry leading supplier of RF, microwave and millimeter wave component and technology solutions and is certified to ISO 9001, ISO 14001, AS 9100 and QS-9000.
For more information visit http://www.macom.com/default.asp
About SiRF Technology
SiRF Technology Holdings, Inc. (Nasdaq: SIRF) develops and markets multifunction location platforms based on semiconductor and software products that are designed to enable location-awareness utilizing GPS and other location technologies, enhanced by wireless connectivity and multimedia capabilities, for high-volume mobile consumer devices and commercial applications. SiRF's technology has been integrated into a wide range of mobile consumer devices such as automobile navigation and telematics systems, portable navigation devices (PNDs), mobile phones, mobile computers, mobile internet devices, handheld and wearable GPS recreational devices, digital cameras and camcorders, mobile gaming devices, child and pet trackers, and GPS-based peripherals, as well as into commercial applications such as logistics management systems, enterprise and carrier LBS servers, asset tracking devices, and fleet management systems. For more information see http://www.sirf.com.
Forward Looking Statements
Except for the historical information contained herein, the matters set
forth in this press release, including, but not limited to, statements
regarding our ability to create the breakthrough networked GPS module for the
new generation vehicle-based communications and entertainment systems, our
ability to deliver SiRF GSC3e/LPa; benefits of SiRFDRive2 and our
dead-reckoning technology; our success in and growth of the automotive
telematics market; our ability to provide a robust location platform that
integrates GPS and dead-reckoning technology; and our ability to meet tighter
automotive quality and reliability standards, are forward-looking statements
within the meaning of the Private Securities Litigation Reform Act of 1995.
Words such as "to," "being," "possible," "may," "will," "addresses," "designed
to," "expand", "provide," "believe," and similar expressions are intended to
identify forward-looking statements. These statements are not guarantees of
future performance and should not be considered as an indication of future
performance. SiRF's actual results could differ materially from those
discussed in these forward-looking statements based on current beliefs and
plans as a result of risks and uncertainties, including, among others,
competition, global economic conditions, product performance, demand, our
ability to effectively market our products, our ability to maintain our
customer base, effectively bring new products to market, achieve market
acceptance for our products and the success of our customers, the market for
GPS-based location awareness and services, risks associated with the
semiconductor industry and other business strategies, potential disputes
involving third parties, our patents or intellectual property and
uncertainties related to business or industry conditions. Risks and
uncertainties related to SiRF are discussed in the Company's Quarterly Report
on Form 10-Q for the quarter ended
SOURCE SiRF Technology Holdings, Inc.








