National Press Release

DETROIT, Jan. 29 /PRNewswire/ -- After showcasing more than 50 new product reveals to approximately 5,500 international journalists, the North American International Auto Show (NAIAS), with input from exhibitors and key media, has announced that beginning in 2010, press conferences will be held beginning on Monday, January 11. Going forward, this move will more efficiently accommodate the 25-30 manufacturer press conferences filled with reveals and news that are held during the NAIAS Press Preview.

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"The NAIAS is the premiere auto showcase for the US market," said Dr. Kunibert Schmidt of the German Associations of Automotive Industry (VDA - Verband der Automobilindustrie). "The show's recent decision to refine the press conference schedule is the perfect example of finding efficiencies in our industry as well as strengthening the professionalism the NAIAS exhibits to the world."

Press Preview Days are traditionally held at the NAIAS the week prior to the show opening to the general public. Industry Preview Days will remain on Wednesday and Thursday as opportunities for suppliers to visit the show. 2010 NAIAS event dates are January 11-12, Press Preview; January 13-14, Industry Preview; January 15, Charity Preview; January 16-24, Public Show.

"There is no better voice than that of the customer," said NAIAS Executive Director, Rod Alberts. "The volume of media we serve internationally and the exhibitors who rely on them make this show one of the world's top draws. We continue to listen to our audiences and by responding to their needs, NAIAS maintains its standing as one of the top international auto shows in the world."

The North American International Auto Show

Rod Alberts - Executive Director

Entering its 22nd year as an international event, the North American International Auto Show is among the most prestigious auto shows in the world and is one of the largest media events in North America. The NAIAS is the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d'Automobiles, the Paris-based alliance of automotive trade associations and manufacturers from around the world. The NAIAS Web site can be accessed at www.naias.com. Don't Miss It For the World!

SOURCE North American International Auto Show