National Press Release

FOUNTAIN VALLEY, Calif., Jan. 28 /PRNewswire/ -- Hyundai Motor America announced today that it is extending its commitment to offering factory-installed digital HD Radio technology beyond the Genesis by launching the technology on additional vehicles in the 2011 model year. The HD Radio system allows drivers to receive digital transmissions from local radio stations with crystal-clear sound quality. HD Radio technology also allows radio stations to broadcast alternative programming on the same frequency, and this programming can be received with Hyundai's HD Radio receiver.

Today, HD Radio technology is factory-installed standard on Hyundai Genesis models equipped with navigation systems. For the 2010 model year, Hyundai will expand the availability of HD Radio on Genesis to select models without the navigation feature. And the 2011 Hyundai lineup will feature additional models with available HD Radio technology.

"HD Radio technology is another example of how Hyundai enhances the in-vehicle experience for our customers," said Scott Margason, national manager, Product Development, Hyundai Motor America. "With our state-of-the-art audio systems, Hyundai is quickly becoming an in-vehicle entertainment leader."

Developed by iBiquity Digital Corporation and supported by the leaders of the broadcasting, consumer electronics, retail and automotive industries, HD Radio technology is available to more than 84 percent of Americans. More than 1,800 HD Radio stations are already on the air plus over 900 new multicast FM channels. HD Radio broadcasts offer listeners the quality, choice and interactivity that consumers have come to expect from digital technologies, including:

    --  HD2/HD3 multicast channels, which dramatically expand the amount and
        diversity of radio content by allowing multiple channels of programming
        to be broadcast over a single FM frequency.
    --  Data services, such as text information (e.g., artist names and song
        titles).
    --  Static-free, crystal-clear reception on both AM and FM.
    --  No subscription fee.

HD Radio technology, along with a state-of-the-art Lexicon audio system, debuted with Hyundai in July 2008, when the all-new Genesis sedan reached dealerships across the country. Hyundai aims to shatter premium automobile paradigms with the introduction of this new flagship vehicle, which was named 2009 North American Car of the Year. With capabilities and features comparable to the world's leading premium sports sedans, Genesis is offered at a starting price of $33,000, offering first-class quality and style at a more affordable price point.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 780 dealerships nationwide.

SOURCE Hyundai Motor America