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National Press Release

Everyone Wins the Big Game With a Sober Designated Driver

Published 2009-01-27 11:09
By Mothers Against Drunk Driving

MADD Asks Fans to Call The Right Play and Use a Designated Driver

DALLAS, Jan. 27 /PRNewswire-USNewswire/ -- Mothers Against Drunk Driving (MADD) calls on all NFL fans to remember the most important SuperBowl play off the field is the designated driver. According to the National Highway Traffic Safety Administration (NHTSA), 67 people were killed in traffic crashes involving a vehicle operator with a blood alcohol concentration (BAC) of .08 or higher during the 24 hours of SuperBowl 41 in 2007.

(Logo: http://www.newscom.com/cgi-bin/prnh/20030421/MADDLOGO )

"We want to make sure fans aren't throwing a Hail Mary when it comes to getting home safely," said Laura Dean-Mooney, MADD's national president. "Plan ahead and designate a sober driver to ensure your team arrives home safe and sound."

Home Safe Card supports safer communities and MADD's mission through its Home Safe Card. This prepaid card can be used to pay any transportation service that accepts Discover(R) Network Cards. Each time a MADD-affiliated Home Safe Card is sold, a portion of the proceeds are donated to MADD. The Home Safe Card will soon be available nationwide in $100, $75, $50, and $25 denominations. Please visit www.homesafecard.com for details.

"We at Home Safe Card are thrilled the SuperBowl is back in our home town of Tampa, and we want to make sure all football fans have a solid game plan for getting home safely," said Perry Anderson, founder and CEO of Home Safe Card. "However fans choose to participate in the action, the most important play is the one that keeps them in the game, and that means a safe ride home."

MADD is also asking the public to support the Campaign to Eliminate Drunk Driving which asks for full implementation of current technologies such as ignition interlocks for all convicted drunk drivers, intensive high-visibility law enforcement, exploration and development of advanced vehicle-based technology, and mobilization of grassroots support. Florida, home of this year's SuperBowl, has passed a mandatory ignition interlock law for all convicted drunk drivers, starting with a high-BAC first-conviction.

SOURCE Mothers Against Drunk Driving



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