National Press Release

NEW YORK, Jan. 26 /PRNewswire/ -- Back for its second year on advertising's biggest stage, Bridgestone Americas Tire Operations (BATO) will showcase two new commercials and serve as the title sponsor of the Bridgestone Super Bowl XLIII Halftime Show featuring Bruce Springsteen and the E Street Band during the NBC telecast of Super Bowl XLIII on Feb. 1 from Tampa Bay, Fla.

(See video from Bridgestone at: http://inr.mediaseed.tv/Bridgestone_36202/Default.aspx)

BATO will air two 30-second commercials during the Super Bowl -- one will run at the end of the 1st quarter; the other commercial will air during the third quarter. A talented production team created fun, memorable commercials that showcase the performance of Bridgestone tires and reinforce the key message that "for drivers who want to get the most out of their cars... it's Bridgestone or nothing." The descriptions below offer a peek at what viewers can expect to see on Super Bowl Sunday.

"Taters"

In "Taters," Mr. and Mrs. Potato Head - two of Hasbro Inc.'s most beloved characters - make their Super Bowl debut when their excursion on a picturesque mountain road takes an unexpected turn. Look for "Taters" at the end of the first quarter.

"Hot Item"

BATO's second spot, "Hot Item," takes viewers to Titan, Saturn's largest moon. Two music-lovin' space travelers cruise Titan in the ultimate space vehicle equipped with high-performance, intergalactically envied Bridgestone tires. "Hot Item" will air in the third quarter.

"When it comes to getting your message out there, no advertising opportunity compares to the reach and impact of the Super Bowl," said John Baratta, President, Replacement Tire Sales U.S. and Canada Consumer tire Sales Division. "The commercials we've chosen use humor, iconic characters and some pretty amazing special effects to entertain, all while showcasing Bridgestone products and their performance."

Registered journalists can access video, audio, text, graphics and photos for free and unrestricted use at http://www.mediaseed.tv.

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SOURCE Medialink; Bridgestone