National Press Release

Certified Interface Combining Two Best-of-Breed Solutions Key to Increased Profits for Dealers

ORANGE COUNTY, Calif., Jan. 26 /PRNewswire/ -- Leading automotive CRM provider DealerSocket, named Best Overall Company globally in the 2008 International Business Awards, today announced it has joined DealerTrack System Inc.'s newly launched OpenTrack program. The program enables DealerSocket to provides seamless, secure integration of its CRM system with the DealerTrack Arkona dealer management system (DMS), resulting in increased efficiency and productivity for mutual dealer customers.

DealerTrack's OpenTrack program provides vendors such as DealerSocket with all the tools and support they need to quickly integrate with the company's leading DMS solution. As a member, DealerSocket will work closely with DealerTrack to develop a certified interface that integrates the two best-of-breed solutions into a single comprehensive system. The certified integration will increase the speed, security, reliability and integrity of a dealership's overall system and eliminate the time consuming and often error-ridden process of dealers having to manually transfer data between the two systems.

"We are very excited about the significant benefits to DealerSocket and our mutual dealer customers who will participate in DealerTrack's OpenTrack program," said Brad Perry, President and Co-Founder of DealerSocket. "OpenTrack will provide us with secure integration and the flexibility to completely meet our customers' needs. Dealers will appreciate the straightforward user interface and increased revenues they'll experience using the DealerSocket and DealerTrack DMS combination - we are pleased to work with them to deliver such a powerful solution."

"With OpenTrack, we are truly delivering on our promise to the marketplace that the DealerTrack DMS will be an open and cost-effective platform," said Raj Sundaram, senior vice president, solutions and services group at DealerTrack. "This is a win-win for all parties - giving dealers the flexibility to use best-in-class solutions, while providing third-party vendors such as DealerSocket with secure, bi-directional integration."

About DealerSocket

DealerSocket provides the most comprehensive Customer Relationship Management solution available today in the automotive dealership market. More than 30,000 users at over 550 dealerships throughout the U.S., Canada, U.K. and Australia now leverage the company's CRM solution to optimize and manage marketing activities, sales processes, customer satisfaction and retention, and service department operations. Based in San Clemente, California, the company has won numerous awards and industry recognition, including being named Best Overall Company in the 2008 International Business Awards. DealerSocket is recognized by Deloitte & Touche as one of the fastest growing companies in North America. More information is available at www.dealersocket.com.

About DealerTrack (www.dealertrack.com)

DealerTrack Holdings, Inc. (Nasdaq: TRAK) is a leading provider of on-demand software and data solutions for the U.S. automotive retail industry. Our solutions enable dealers to receive consumer leads, submit credit applications, compare financing and leasing options, sell insurance, vehicle accessories and other aftermarket products, document compliance, and execute financing contracts electronically. In addition, the DealerTrack DMS (dealer management system) is used by dealerships nationwide. Over 20,000 dealers, 730 financing sources, and many other service and information providers are active in the DealerTrack network. For more information, visit www.dealertrack.com.

    Company Contact
    Shellie Pierce
    DealerSocket
    866.860.2687
    spierce@dealersocket.com

SOURCE DealerSocket