National Press Release

Sophisticated Market Intelligence Provides Ability to Pinpoint Dealer Stocking Needs

CHICAGO, Jan. 25 /PRNewswire/ -- FirstLook, the pioneer in automotive retail performance software solutions, today announced the integration of Polk's comprehensive automotive vehicle statistics into their 360 Degree Retail Performance System. FirstLook's Market Performers, powered by Polk, is the only offering of its kind in the retail performance space.

Under the terms of the agreement, FirstLook's Market Performers will enable customers to pinpoint or micro-target areas where sales are strong and identify areas that need more attention based on specific ZIP codes. With this data in hand, dealers will be better enabled to plan and stock the right inventory levels at all times and take advantage of market conditions.

"By incorporating Polk's vehicle statistics into our system, we are making it easy for dealers to understand what cars are hot in their market," said Pat Ryan, CEO of FirstLook. "The Polk data provides our customers with the ability to micro-target by ZIP code, pinpointing exactly which cars are selling in their specific market, giving them a tremendous advantage."

Polk offers a complete statistical view of all vehicle transactions in a designated dealer area, thereby allowing FirstLook customers to maximize their inventory management for optimal stocking and inventory turns.

FirstLook Market Performers, powered by Polk, is available to all FirstLook customers. The product will debut at the 2009 NADA conference in New Orleans, Louisiana on January 24-27.

About FirstLook

FirstLook, by INCISENT Technologies, is the pioneer in Automotive Retail Performance Solutions and the #1 fastest-growing automotive related company in the United States, according to the Inc Magazine's prestigious 2008 INC 500 list of fastest-growing private companies in the U.S. FirstLook provides industry-leading tools to manage Pre-Owned Operations, Internet Marketing and Retail Performance Training & Best Practices. FirstLook technology is in over 1,600 automotive franchises throughout the United States. FirstLook helps dealers Drive More Traffic from the Internet, Close More Customers More Profitably, Close More Appraisals and Stock More of the "Right Cars" for their lot through cutting edge technology solutions as well as industry leading training and consulting services. For more information, visit www.DriveYourNumbers.com or call (800) 730-5665.

About R. L. Polk & Co.

R. L. Polk & Co. is the premier provider of automotive information and marketing solutions. Polk collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Mich. with operations in Australia, Canada, China, France, Germany, Japan, Spain, the United Kingdom and the United States.

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    Media Contact:
    Amy Smolensky
    (312) 485-0053
    Press@FirstLook.biz

SOURCE FirstLook