National Press Release

Powered by Revolutionary Market Intelligence Engine: 360 Degree Market Navigation

CHICAGO, Jan. 25 /PRNewswire/ -- FirstLook, the pioneer in automotive retail performance software solutions and the #1 Fastest Growing Company in Automotive as ranked by Inc. Magazine's prestigious 2008 Inc. 500 rankings, announced today the automotive industry's first Retail Performance System (RPS) at the 2009 NADA Convention in New Orleans.

With its market leading inventory management platform at its core, the FirstLook RPS is an integrated solution that encompass all major aspects of pre-owned processes including appraising, pricing, merchandising, stocking, inventory management and now internet advertising. This comprehensive suite of tools enables dealers to strengthen pre-owned retail performance by driving more traffic from the internet and closing more customers more profitably.

The FirstLook RPS is powered by the most powerful and comprehensive market intelligence engine ever created for automotive retail: 360 Degree Market Navigation. Developed to ensure that dealers have the information they need at the moment they need it, 360 Degree Market Navigation is comprised of the broadest and deepest set of aggregated market, customer, competitor, vehicle and store data available through a single source. These extensive data resources include J.D. Powers - Power Information Network, Edmunds TMV, Polk data, major wholesale and consumer guide books, Ping II Internet Pricing Analyzer and Auction data.

"Automotive dealers are challenged to navigate the volatile markets of today's economy," said Pat Ryan, CEO of FirstLook. "While other products only look at one piece of the puzzle, 360 Degree Market Navigation provides a true 360 Degree market perspective enabling real evidenced based decisions."

With 360 Degree Market Navigation at its foundation, the FirstLook Retail Performance System helps automotive retailers tackle competitors both online and on the lot, making it the only end-to-end solution to help consumers buy and help dealers sell pre-owned vehicles.

The FirstLook Retail Performance System also features the industry's first integrated pricing and merchandising solution, 360 Degree Internet Advertising Accelerator. This robust, internet-based module aids automotive retailers in posting, positioning, placing and merchandising online advertisements to effectively beat competitors and win more customers.

360 Degree Market Navigation is available now in all FirstLook products. Look for the 360 Degree moniker - to know you are getting the whole picture. For more information, please contact FirstLook at 800-730-5665.

About FirstLook

FirstLook, by INCISENT Technologies, is the pioneer in Automotive Retail Performance Solutions and the #1 fastest-growing automotive related company in the United States, according to the Inc Magazine's prestigious 2008 INC 500 list of fastest-growing private companies in the U.S. FirstLook provides industry-leading tools to manage Pre-Owned Operations, Internet Marketing and Retail Performance Training & Best Practices. FirstLook technology is in over 1,600 automotive franchises throughout the United States. FirstLook helps dealers Drive More Traffic from the Internet, Close More Customers More Profitably, Close More Appraisals and Stock More of the "Right Cars" for their lot through cutting edge technology solutions as well as industry leading training and consulting services. For more information, visit www.DriveYourNumbers.com or call (800) 730-5665.

NADA Booth #2327

    Media Contact:
    Amy Smolensky
    (312) 485-0053
    Press@FirstLook.biz

SOURCE FirstLook