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National Press Release

AutoTrader.com, Carfax Renew Partnership

Published 2009-01-24 07:00
By Carfax

NEW ORLEANS, Jan. 24 /PRNewswire/ -- AutoTrader.com and Carfax today renewed their partnership to ensure that Carfax Vehicle History Reports are included with a dealer's AutoTrader.com listings. Dealers that offer access to free Carfax Reports from their listings can build consumer confidence with more than 13 million in-market consumers who visit AutoTrader.com each month. In addition, it helps drive those online shoppers to a dealer's showroom.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080507/CARFAXLOGO)

"More online shoppers are coming into our store from our AutoTrader.com listings because we're able to include a Carfax Report," said Paul Golias, Used Car Manager at Crown Honda in Greensboro, N.C. "It's one of the main things our customers look for in our listings and once they've reviewed the report online, they come in with a greater sense of trust. It's an essential sales tool our staff uses on the lot and gives us a major advantage online over our competitors who don't provide one."

AutoTrader.com has included links to Carfax Reports paid for by Carfax-subscribing dealers since 2005. Online shoppers have free access to these reports directly from hundreds of thousands of AutoTrader.com vehicle listings.

"Offering Carfax Vehicle History Reports on listings on AutoTrader.com is one more way for us to offer the most informative and easy auto shopping experience anywhere," said AutoTrader.com President and CEO Chip Perry. "We're pleased to renew this partnership and continue to offer our site visitors this important information."

For more information, visit www.carfaxonline.com or www.autotrader.com.

About AutoTrader.com

AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet's leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location more than 3.5 million new, used and certified pre-owned vehicle listings from 40,000 dealers and 250,000 private owners and the site attracts more than 14 million unique monthly visitors. Through innovative merchandising functionality such as multiple photos, videos, detailed descriptions and comprehensive research and compare tools, AutoTrader.com unites new and used car buyers and sellers online to improving the way people research, locate and advertise vehicles. AutoTrader.com is a majority-owned subsidiary of Cox Enterprises. The venture capital firm Kleiner Perkins Caufield & Byers is also an investor. For more information, please visit www.autotrader.com.

About Carfax (www.carfax.com)

Millions of used car buyers and sellers each year rely on Carfax, the most trusted provider of vehicle history information. Using the unique 17-character vehicle identification number (VIN) found on vehicle dashboards and title documents, Carfax instantly generates a detailed Vehicle History Report on any used car or light truck. Carfax Vehicle History Reports(TM) provide valuable information that helps used car buyers and sellers make better decisions. Free Carfax Vehicle History Reports are instantly available with vehicles listed in nearly every online marketplace by Carfax-subscribing dealers. For more information or to become a Carfax-subscribing dealer, visit www.carfaxonline.com.

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Larry Gamache

https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=60478

SOURCE Carfax



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